ICT and network marketing in the information era.
This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1601 |
| _version_ | 1811688471188733952 |
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| author | Lu, Yi Qiu. |
| author2 | Choi, Alfred Siu Kay |
| author_facet | Choi, Alfred Siu Kay Lu, Yi Qiu. |
| author_sort | Lu, Yi Qiu. |
| collection | NTU |
| description | This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion of innovations was applied in this study. |
| first_indexed | 2024-10-01T05:32:44Z |
| format | Thesis |
| id | ntu-10356/1601 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:32:44Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/16012019-12-10T13:36:58Z ICT and network marketing in the information era. Lu, Yi Qiu. Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Internet This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion of innovations was applied in this study. Master of Mass Communication 2008-09-10T08:34:38Z 2008-09-10T08:34:38Z 2005 2005 Thesis http://hdl.handle.net/10356/1601 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Internet Lu, Yi Qiu. ICT and network marketing in the information era. |
| title | ICT and network marketing in the information era. |
| title_full | ICT and network marketing in the information era. |
| title_fullStr | ICT and network marketing in the information era. |
| title_full_unstemmed | ICT and network marketing in the information era. |
| title_short | ICT and network marketing in the information era. |
| title_sort | ict and network marketing in the information era |
| topic | DRNTU::Business::Marketing::Internet |
| url | http://hdl.handle.net/10356/1601 |
| work_keys_str_mv | AT luyiqiu ictandnetworkmarketingintheinformationera |