Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate

Recent U.S. elections have witnessed the Democrats nominating both black and female presidential candidates, as well as a black and female vice president. The increasing diversity of the U.S. political elite heightens the importance of understanding the psychological factors influencing voter suppor...

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Main Authors: Calvert, Gemma Anne, Evans, Geoffrey, Pathak, Abhishek
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/160527
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author Calvert, Gemma Anne
Evans, Geoffrey
Pathak, Abhishek
author2 Nanyang Business School
author_facet Nanyang Business School
Calvert, Gemma Anne
Evans, Geoffrey
Pathak, Abhishek
author_sort Calvert, Gemma Anne
collection NTU
description Recent U.S. elections have witnessed the Democrats nominating both black and female presidential candidates, as well as a black and female vice president. The increasing diversity of the U.S. political elite heightens the importance of understanding the psychological factors influencing voter support for, or opposition to, candidates of different races and genders. In this study, we investigated the relative strength of the implicit biases for and against hypothetical presidential candidates that varied by gender and race, using an evaluative priming paradigm on a broadly representative sample of U.S. citizens (n = 1076). Our main research question is: Do measures of implicit racial and gender biases predict political attitudes and voting better than measures of explicit prejudice? We find that measures of implicit bias are less strongly associated with political attitudes and voting than are explicit measures of sexist attitudes and modern racism. Moreover, once demographic characteristics and explicit prejudice are controlled statistically, measures of implicit bias provide little incremental predictive validity. Overall, explicit prejudice has a far stronger association with political preferences than does implicit bias.
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spelling ntu-10356/1605272023-05-19T07:31:17Z Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate Calvert, Gemma Anne Evans, Geoffrey Pathak, Abhishek Nanyang Business School Social sciences::Political science Implicit Bias Evaluative Priming Recent U.S. elections have witnessed the Democrats nominating both black and female presidential candidates, as well as a black and female vice president. The increasing diversity of the U.S. political elite heightens the importance of understanding the psychological factors influencing voter support for, or opposition to, candidates of different races and genders. In this study, we investigated the relative strength of the implicit biases for and against hypothetical presidential candidates that varied by gender and race, using an evaluative priming paradigm on a broadly representative sample of U.S. citizens (n = 1076). Our main research question is: Do measures of implicit racial and gender biases predict political attitudes and voting better than measures of explicit prejudice? We find that measures of implicit bias are less strongly associated with political attitudes and voting than are explicit measures of sexist attitudes and modern racism. Moreover, once demographic characteristics and explicit prejudice are controlled statistically, measures of implicit bias provide little incremental predictive validity. Overall, explicit prejudice has a far stronger association with political preferences than does implicit bias. Nanyang Technological University Published version This research was funded from an internal NTU start-up grant, awarded to G. Calvert. 2022-07-26T05:38:25Z 2022-07-26T05:38:25Z 2022 Journal Article Calvert, G. A., Evans, G. & Pathak, A. (2022). Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate. Behavioral Sciences, 12(1), 17-. https://dx.doi.org/10.3390/bs12010017 2076-328X https://hdl.handle.net/10356/160527 10.3390/bs12010017 35049628 2-s2.0-85123942053 1 12 17 en Behavioral Sciences © 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). application/pdf
spellingShingle Social sciences::Political science
Implicit Bias
Evaluative Priming
Calvert, Gemma Anne
Evans, Geoffrey
Pathak, Abhishek
Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate
title Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate
title_full Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate
title_fullStr Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate
title_full_unstemmed Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate
title_short Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate
title_sort race gender and the u s presidency a comparison of implicit and explicit biases in the electorate
topic Social sciences::Political science
Implicit Bias
Evaluative Priming
url https://hdl.handle.net/10356/160527
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