APA (7th ed.) Citation

Pathak, A., Calvert, G. A., & School, N. B. (2022). Sooo sweeet! Presence of long vowels in brand names lead to expectations of sweetness.

Chicago Style (17th ed.) Citation

Pathak, Abhishek, Gemma Anne Calvert, and Nanyang Business School. Sooo Sweeet! Presence of Long Vowels in Brand Names Lead to Expectations of Sweetness. 2022.

MLA (9th ed.) Citation

Pathak, Abhishek, et al. Sooo Sweeet! Presence of Long Vowels in Brand Names Lead to Expectations of Sweetness. 2022.