Sooo sweeet! Presence of long vowels in brand names lead to expectations of sweetness

Throughout the history of languages, poets and writers have used linguistic tools to enhance euphony in their creations. One of the widely used tools to convey melody in any written (or spoken) creative art form is the use of long vowels. This paper examines the linkages between long (vs. short) vow...

ver descrição completa

Detalhes bibliográficos
Principais autores: Pathak, Abhishek, Calvert, Gemma Anne
Outros Autores: Nanyang Business School
Formato: Journal Article
Idioma:English
Publicado em: 2022
Assuntos:
Acesso em linha:https://hdl.handle.net/10356/160798

Registros relacionados