A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns

Due to COVID-19, we have witnessed an accelerated digitalisation process in shopping activities as consumers embrace a variety of digital technologies that facilitate their ‘in-home’ or contactless shopping lifestyle. This study aims to investigate the emerging phenomenon of technology-dependent sho...

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Bibliographic Details
Main Authors: Wang, Xueqin, Wong, Yiik Diew, Liu, Feng, Yuen, Kum Fai
Other Authors: School of Civil and Environmental Engineering
Format: Journal Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/161425
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author Wang, Xueqin
Wong, Yiik Diew
Liu, Feng
Yuen, Kum Fai
author2 School of Civil and Environmental Engineering
author_facet School of Civil and Environmental Engineering
Wang, Xueqin
Wong, Yiik Diew
Liu, Feng
Yuen, Kum Fai
author_sort Wang, Xueqin
collection NTU
description Due to COVID-19, we have witnessed an accelerated digitalisation process in shopping activities as consumers embrace a variety of digital technologies that facilitate their ‘in-home’ or contactless shopping lifestyle. This study aims to investigate the emerging phenomenon of technology-dependent shopping under social distancing. Exploratory factory analysis and structural equation modeling are employed for data analysis. Anchored on the push–pull–mooring framework, our findings suggest that consumers’ health concerns (push factors), technology needs (pull factors), task–technology fit considerations (mediators) and pandemic-induced psychological states (mooring factors) are all critical contributors to the adoption of technology-dependent shopping with varied explanatory powers. The findings also provide guidelines for retailing operators to direct consumers towards the contactless shopping channel as a responsive strategy to the pandemic.
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spelling ntu-10356/1614252022-08-31T07:54:58Z A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns Wang, Xueqin Wong, Yiik Diew Liu, Feng Yuen, Kum Fai School of Civil and Environmental Engineering Engineering::Civil engineering Contactless Shopping COVID-19 Due to COVID-19, we have witnessed an accelerated digitalisation process in shopping activities as consumers embrace a variety of digital technologies that facilitate their ‘in-home’ or contactless shopping lifestyle. This study aims to investigate the emerging phenomenon of technology-dependent shopping under social distancing. Exploratory factory analysis and structural equation modeling are employed for data analysis. Anchored on the push–pull–mooring framework, our findings suggest that consumers’ health concerns (push factors), technology needs (pull factors), task–technology fit considerations (mediators) and pandemic-induced psychological states (mooring factors) are all critical contributors to the adoption of technology-dependent shopping with varied explanatory powers. The findings also provide guidelines for retailing operators to direct consumers towards the contactless shopping channel as a responsive strategy to the pandemic. 2022-08-31T07:54:58Z 2022-08-31T07:54:58Z 2021 Journal Article Wang, X., Wong, Y. D., Liu, F. & Yuen, K. F. (2021). A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns. Technological Forecasting and Social Change, 173, 121109-. https://dx.doi.org/10.1016/j.techfore.2021.121109 0040-1625 https://hdl.handle.net/10356/161425 10.1016/j.techfore.2021.121109 2-s2.0-85115222715 173 121109 en Technological Forecasting and Social Change © 2021 Elsevier Inc. All rights reserved.
spellingShingle Engineering::Civil engineering
Contactless Shopping
COVID-19
Wang, Xueqin
Wong, Yiik Diew
Liu, Feng
Yuen, Kum Fai
A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns
title A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns
title_full A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns
title_fullStr A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns
title_full_unstemmed A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns
title_short A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns
title_sort push pull mooring view on technology dependent shopping under social distancing when technology needs meet health concerns
topic Engineering::Civil engineering
Contactless Shopping
COVID-19
url https://hdl.handle.net/10356/161425
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