Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines

There has been little examination of Philippine children’s literature for any period of its history, and even fewer accounts are available for the publishing sector that brings this literature to market. This article addresses this gap by an analysis of a series of in-depth interviews conducted with...

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Main Authors: Sagun, Karryl Kim, Luyt, Brendan
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/161794
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author Sagun, Karryl Kim
Luyt, Brendan
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Sagun, Karryl Kim
Luyt, Brendan
author_sort Sagun, Karryl Kim
collection NTU
description There has been little examination of Philippine children’s literature for any period of its history, and even fewer accounts are available for the publishing sector that brings this literature to market. This article addresses this gap by an analysis of a series of in-depth interviews conducted with representatives of three of the major publishing firms in the country. There are three main findings that will be discussed. The first is that publishers experience challenges in dealing with various gatekeepers before reaching their targeted readers, that is, children. Secondly, the local economic context coupled with cultural developments and government policies are major concerns to the industry in the Philippines. Lastly, while for most publishers, slower pace of sales is considered a bane of the industry, it is celebrated in the Philippines.
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spelling ntu-10356/1617942022-09-20T05:32:35Z Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines Sagun, Karryl Kim Luyt, Brendan Wee Kim Wee School of Communication and Information Social sciences::Communication Childlren's Publishing Philippines There has been little examination of Philippine children’s literature for any period of its history, and even fewer accounts are available for the publishing sector that brings this literature to market. This article addresses this gap by an analysis of a series of in-depth interviews conducted with representatives of three of the major publishing firms in the country. There are three main findings that will be discussed. The first is that publishers experience challenges in dealing with various gatekeepers before reaching their targeted readers, that is, children. Secondly, the local economic context coupled with cultural developments and government policies are major concerns to the industry in the Philippines. Lastly, while for most publishers, slower pace of sales is considered a bane of the industry, it is celebrated in the Philippines. 2022-09-20T05:32:35Z 2022-09-20T05:32:35Z 2020 Journal Article Sagun, K. K. & Luyt, B. (2020). Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines. Publishing Research Quarterly, 36(4), 634-647. https://dx.doi.org/10.1007/s12109-020-09773-7 1053-8801 https://hdl.handle.net/10356/161794 10.1007/s12109-020-09773-7 2-s2.0-85093941647 4 36 634 647 en Publishing Research Quarterly © 2020 Springer Science+Business Media, LLC, part of Springer Nature. All rights reserved.
spellingShingle Social sciences::Communication
Childlren's Publishing
Philippines
Sagun, Karryl Kim
Luyt, Brendan
Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines
title Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines
title_full Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines
title_fullStr Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines
title_full_unstemmed Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines
title_short Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines
title_sort slow and steady wins the race an analysis of contemporary children s publishers in the philippines
topic Social sciences::Communication
Childlren's Publishing
Philippines
url https://hdl.handle.net/10356/161794
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