“Live” together with you: livestream views mitigate the effects of loneliness on well-being

Most social networking sites today have integrated livestreaming functions into their platforms. Studies have acknowledged how social media use (i.e., social networking) can mitigate the effects of loneliness, but due attention has yet to be given to the consumption of livestream content. Using nati...

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Main Authors: Goh, Zhang Hao, Tandoc, Edson C., Ng, Bin
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/161978
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author Goh, Zhang Hao
Tandoc, Edson C.
Ng, Bin
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Goh, Zhang Hao
Tandoc, Edson C.
Ng, Bin
author_sort Goh, Zhang Hao
collection NTU
description Most social networking sites today have integrated livestreaming functions into their platforms. Studies have acknowledged how social media use (i.e., social networking) can mitigate the effects of loneliness, but due attention has yet to be given to the consumption of livestream content. Using national survey data in Singapore (N = 1,606), this study demonstrates that livestream viewing positively influences individuals’ well-being. Notably, the frequency of livestream viewing moderates the negative effects of loneliness on the viewers’ psychological, social, and emotional well-being. Livestream viewing can be a short-term interventive solution to mitigate the effects of loneliness.
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spelling ntu-10356/1619782022-09-28T02:03:24Z “Live” together with you: livestream views mitigate the effects of loneliness on well-being Goh, Zhang Hao Tandoc, Edson C. Ng, Bin Wee Kim Wee School of Communication and Information School of Social Sciences Centre for Information Integrity and the Internet Social sciences::Psychology Social sciences::Mass media Livestream Views Loneliness Most social networking sites today have integrated livestreaming functions into their platforms. Studies have acknowledged how social media use (i.e., social networking) can mitigate the effects of loneliness, but due attention has yet to be given to the consumption of livestream content. Using national survey data in Singapore (N = 1,606), this study demonstrates that livestream viewing positively influences individuals’ well-being. Notably, the frequency of livestream viewing moderates the negative effects of loneliness on the viewers’ psychological, social, and emotional well-being. Livestream viewing can be a short-term interventive solution to mitigate the effects of loneliness. 2022-09-28T02:03:24Z 2022-09-28T02:03:24Z 2021 Journal Article Goh, Z. H., Tandoc, E. C. & Ng, B. (2021). “Live” together with you: livestream views mitigate the effects of loneliness on well-being. Journal of Broadcasting and Electronic Media, 65(4), 505-524. https://dx.doi.org/10.1080/08838151.2021.1994970 0883-8151 https://hdl.handle.net/10356/161978 10.1080/08838151.2021.1994970 2-s2.0-85121418712 4 65 505 524 en Journal of Broadcasting and Electronic Media © 2021 Broadcast Education Association. All rights reserved.
spellingShingle Social sciences::Psychology
Social sciences::Mass media
Livestream Views
Loneliness
Goh, Zhang Hao
Tandoc, Edson C.
Ng, Bin
“Live” together with you: livestream views mitigate the effects of loneliness on well-being
title “Live” together with you: livestream views mitigate the effects of loneliness on well-being
title_full “Live” together with you: livestream views mitigate the effects of loneliness on well-being
title_fullStr “Live” together with you: livestream views mitigate the effects of loneliness on well-being
title_full_unstemmed “Live” together with you: livestream views mitigate the effects of loneliness on well-being
title_short “Live” together with you: livestream views mitigate the effects of loneliness on well-being
title_sort live together with you livestream views mitigate the effects of loneliness on well being
topic Social sciences::Psychology
Social sciences::Mass media
Livestream Views
Loneliness
url https://hdl.handle.net/10356/161978
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