Addicon: “We are logistics”

One morning in January 2001, while using his Honma’s driver, Benjamin was about to execute his first shot at Laguna Golf Course when a self-discourse resulted in an uncharacteristic sliced teeshot. It had been already three months since he left his job as a General Manager of a large logistics compa...

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Bibliographic Details
Main Authors: Wee, Chow Hou, Choo, Clive
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/162141
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author Wee, Chow Hou
Choo, Clive
author2 Nanyang Business School
author_facet Nanyang Business School
Wee, Chow Hou
Choo, Clive
author_sort Wee, Chow Hou
collection NTU
description One morning in January 2001, while using his Honma’s driver, Benjamin was about to execute his first shot at Laguna Golf Course when a self-discourse resulted in an uncharacteristic sliced teeshot. It had been already three months since he left his job as a General Manager of a large logistics company and his wife was unaware that he was jobless. Without fail, each morning Benjamin would put on his smart office attire and “go to work”, never giving away any clue of his career plight. Instead, he would simply head to his Country Club to play golf. The thought of setting up his own business did cross his mind, but Benjamin had reservations about being his own boss at that time. This was largely because his son was only three years old and so he naturally preferred a more secure income by working for a large logistics company rather than bearing the risk of being self-employed. Over a period of time, however, Benjamin began to realize how much he wanted to run his own business. He simply needed to trust in his capabilities and passion in logistics. Deep down within him, he knew it was time to take the plunge deeper into the competitive logistics world! Benjamin eventually plucked up the courage and established Addicon Logistics Management Pte Ltd in April 2001.
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spelling ntu-10356/1621412023-05-19T07:31:16Z Addicon: “We are logistics” Wee, Chow Hou Choo, Clive Nanyang Business School Business::Management Start-Up Company Logistics One morning in January 2001, while using his Honma’s driver, Benjamin was about to execute his first shot at Laguna Golf Course when a self-discourse resulted in an uncharacteristic sliced teeshot. It had been already three months since he left his job as a General Manager of a large logistics company and his wife was unaware that he was jobless. Without fail, each morning Benjamin would put on his smart office attire and “go to work”, never giving away any clue of his career plight. Instead, he would simply head to his Country Club to play golf. The thought of setting up his own business did cross his mind, but Benjamin had reservations about being his own boss at that time. This was largely because his son was only three years old and so he naturally preferred a more secure income by working for a large logistics company rather than bearing the risk of being self-employed. Over a period of time, however, Benjamin began to realize how much he wanted to run his own business. He simply needed to trust in his capabilities and passion in logistics. Deep down within him, he knew it was time to take the plunge deeper into the competitive logistics world! Benjamin eventually plucked up the courage and established Addicon Logistics Management Pte Ltd in April 2001. 2022-10-05T06:37:58Z 2022-10-05T06:37:58Z 2016 Journal Article Wee, C. H. & Choo, C. (2016). Addicon: “We are logistics”. Small Enterprise Research, 23(2), 190-199. https://dx.doi.org/10.1080/13215906.2016.1224199 1321-5906 https://hdl.handle.net/10356/162141 10.1080/13215906.2016.1224199 2-s2.0-85124407603 2 23 190 199 en Small Enterprise Research © 2016 Informa UK Limited, trading as Taylor & Francis Group. All rights reserved.
spellingShingle Business::Management
Start-Up Company
Logistics
Wee, Chow Hou
Choo, Clive
Addicon: “We are logistics”
title Addicon: “We are logistics”
title_full Addicon: “We are logistics”
title_fullStr Addicon: “We are logistics”
title_full_unstemmed Addicon: “We are logistics”
title_short Addicon: “We are logistics”
title_sort addicon we are logistics
topic Business::Management
Start-Up Company
Logistics
url https://hdl.handle.net/10356/162141
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