How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: segmenting insights from experienced Chinese tourists to Japan

How do tourists cope with outbound travel constraints post-COVID-19? This study explores the cognitive coping strategy of destination trust in risk regulation on abating outbound travel constraints and catalyzing revisit intention. Taking Japan as a destination, analysis of data collected from 556 e...

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Main Authors: Sun, Tao, Zhang, Junjiao, Zhang, Beile, Ong, Yixuan, Ito, Naoya
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/163197
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author Sun, Tao
Zhang, Junjiao
Zhang, Beile
Ong, Yixuan
Ito, Naoya
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Sun, Tao
Zhang, Junjiao
Zhang, Beile
Ong, Yixuan
Ito, Naoya
author_sort Sun, Tao
collection NTU
description How do tourists cope with outbound travel constraints post-COVID-19? This study explores the cognitive coping strategy of destination trust in risk regulation on abating outbound travel constraints and catalyzing revisit intention. Taking Japan as a destination, analysis of data collected from 556 experienced tourists from Mainland China uncovered four types of travel constraints: health concern constraint, structural constraint, geopolitical constraint, and disinterest. Only disinterest had a significant negative impact on revisit intention. Trust in the destination government significantly increased revisit intention and ameliorated all types of travel constraints. Trust in local residents and in the tourism industry relieved disinterest efficiently. Results of multigroup analysis revealed that compared with tourists who have visited Japan only once, tourists with two or more past visits had lower levels of outbound travel constraints, and the impact of disinterest on their revisit intention was significantly lower. They also showed higher trust in destination government and higher revisit intention. Moreover, health concern constraint was significantly reduced by trust in the tourism industry but to be significantly enhanced by trust in local residents among tourists with two or more past visits to Japan. The theoretical and practical implications for the recovery of tourism are discussed.
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spelling ntu-10356/1631972022-11-28T08:08:58Z How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: segmenting insights from experienced Chinese tourists to Japan Sun, Tao Zhang, Junjiao Zhang, Beile Ong, Yixuan Ito, Naoya Wee Kim Wee School of Communication and Information Social sciences::Communication Travel Constraints Destination Trust How do tourists cope with outbound travel constraints post-COVID-19? This study explores the cognitive coping strategy of destination trust in risk regulation on abating outbound travel constraints and catalyzing revisit intention. Taking Japan as a destination, analysis of data collected from 556 experienced tourists from Mainland China uncovered four types of travel constraints: health concern constraint, structural constraint, geopolitical constraint, and disinterest. Only disinterest had a significant negative impact on revisit intention. Trust in the destination government significantly increased revisit intention and ameliorated all types of travel constraints. Trust in local residents and in the tourism industry relieved disinterest efficiently. Results of multigroup analysis revealed that compared with tourists who have visited Japan only once, tourists with two or more past visits had lower levels of outbound travel constraints, and the impact of disinterest on their revisit intention was significantly lower. They also showed higher trust in destination government and higher revisit intention. Moreover, health concern constraint was significantly reduced by trust in the tourism industry but to be significantly enhanced by trust in local residents among tourists with two or more past visits to Japan. The theoretical and practical implications for the recovery of tourism are discussed. This study was supported by the Grants-in-Aid for Scientific Research from the Japan Society for the Promotion of Science [grant number 18H03456], the Science Foundation of Ministry of Education of China [grant number 21YJC630164], the Fundamental Research Funds for the Central Universities of China [grant number 63202072], and the Fundamental Research Funds for Young Scholars of CTSM-NKU [grant number 63202072]. 2022-11-28T08:08:58Z 2022-11-28T08:08:58Z 2022 Journal Article Sun, T., Zhang, J., Zhang, B., Ong, Y. & Ito, N. (2022). How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: segmenting insights from experienced Chinese tourists to Japan. Journal of Destination Marketing and Management, 25, 100711-. https://dx.doi.org/10.1016/j.jdmm.2022.100711 2212-571X https://hdl.handle.net/10356/163197 10.1016/j.jdmm.2022.100711 2-s2.0-85131440426 25 100711 en Journal of Destination Marketing and Management © 2022 Elsevier Ltd. All rights reserved.
spellingShingle Social sciences::Communication
Travel Constraints
Destination Trust
Sun, Tao
Zhang, Junjiao
Zhang, Beile
Ong, Yixuan
Ito, Naoya
How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: segmenting insights from experienced Chinese tourists to Japan
title How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: segmenting insights from experienced Chinese tourists to Japan
title_full How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: segmenting insights from experienced Chinese tourists to Japan
title_fullStr How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: segmenting insights from experienced Chinese tourists to Japan
title_full_unstemmed How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: segmenting insights from experienced Chinese tourists to Japan
title_short How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: segmenting insights from experienced Chinese tourists to Japan
title_sort how trust in a destination s risk regulation navigates outbound travel constraints on revisit intention post covid 19 segmenting insights from experienced chinese tourists to japan
topic Social sciences::Communication
Travel Constraints
Destination Trust
url https://hdl.handle.net/10356/163197
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