Business model diversification in the E-commerce context: a case study of Amazon and Alibaba

With the development of high-speed Internet, increasing smartphone penetration, market stability, and the ongoing development of payment technology, the digital economy has achieved remarkable growth over the last decade. Online shopping platforms are getting increasingly popular among customers on...

Full description

Bibliographic Details
Main Author: Yu, Heming
Other Authors: Teo Chee Chong
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/163789