Business model diversification in the E-commerce context: a case study of Amazon and Alibaba
With the development of high-speed Internet, increasing smartphone penetration, market stability, and the ongoing development of payment technology, the digital economy has achieved remarkable growth over the last decade. Online shopping platforms are getting increasingly popular among customers on...
Main Author: | Yu, Heming |
---|---|
Other Authors: | Teo Chee Chong |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
Nanyang Technological University
2022
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/163789 |
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