Fear appeals and stigmatization in HIV/AIDS communications.
Based of the Extended Parallel Process Model (EPPM), this research explores the effects of fear appeal messages and the negative portrayal of HIV-infected persons on the stigmatization and discrimination against people living with AIDS.
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| Định dạng: | Luận văn |
| Được phát hành: |
2008
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| Truy cập trực tuyến: | http://hdl.handle.net/10356/1645 |
| Tóm tắt: | Based of the Extended Parallel Process Model (EPPM), this research explores the effects of fear appeal messages and the negative portrayal of HIV-infected persons on the stigmatization and discrimination against people living with AIDS. |
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