Fear appeals and stigmatization in HIV/AIDS communications.

Fear appeals and stigmatization in HIV/AIDS communications.

Based of the Extended Parallel Process Model (EPPM), this research explores the effects of fear appeal messages and the negative portrayal of HIV-infected persons on the stigmatization and discrimination against people living with AIDS.

Bibliographic Details
Main Author:	Nguyen, Thi Thanh Huong.
Other Authors:	Lee, Wai Peng
Format:	Thesis
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Public opinion
Online Access:	http://hdl.handle.net/10356/1645

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