Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.
The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mo...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1651 |
| _version_ | 1826111167753355264 |
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| author | Nowak, Anita. |
| author2 | Gan, Su-lin |
| author_facet | Gan, Su-lin Nowak, Anita. |
| author_sort | Nowak, Anita. |
| collection | NTU |
| description | The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mode magazine, and through a cross-national audience study. |
| first_indexed | 2024-10-01T02:46:14Z |
| format | Thesis |
| id | ntu-10356/1651 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:46:14Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/16512019-12-10T11:43:10Z Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine. Nowak, Anita. Gan, Su-lin Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Journalism::Social aspects DRNTU::Social sciences::Sociology::Family, marriage and women The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mode magazine, and through a cross-national audience study. Master of Communication Studies 2008-09-10T08:35:03Z 2008-09-10T08:35:03Z 2002 2002 Thesis http://hdl.handle.net/10356/1651 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Journalism::Social aspects DRNTU::Social sciences::Sociology::Family, marriage and women Nowak, Anita. Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine. |
| title | Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine. |
| title_full | Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine. |
| title_fullStr | Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine. |
| title_full_unstemmed | Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine. |
| title_short | Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine. |
| title_sort | reading the plus size woman in print advertising a cross national audience study of mode magazine |
| topic | DRNTU::Social sciences::Journalism::Social aspects DRNTU::Social sciences::Sociology::Family, marriage and women |
| url | http://hdl.handle.net/10356/1651 |
| work_keys_str_mv | AT nowakanita readingtheplussizewomaninprintadvertisingacrossnationalaudiencestudyofmodemagazine |