Change the night
This report presents the findings of Change The Night, a health communications campaign that aimed to alleviate revenge bedtime procrastination (RBP) among young working adults aged 23 to 35 in Singapore. RBP is the phenomenon whereby individuals sleep later than intended, to take revenge on a busy...
| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Final Year Project (FYP) |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Nanyang Technological University
2023
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| Konular: | |
| Online Erişim: | https://hdl.handle.net/10356/165276 |
| _version_ | 1826129773890371584 |
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| author | Koh, Joy Min Le Lydia Syairah Bte Zulkarna’in Khoo, Tammy Yun Yee Tang, Joy Chen-Xi |
| author2 | Kang Hyunjin |
| author_facet | Kang Hyunjin Koh, Joy Min Le Lydia Syairah Bte Zulkarna’in Khoo, Tammy Yun Yee Tang, Joy Chen-Xi |
| author_sort | Koh, Joy Min Le |
| collection | NTU |
| description | This report presents the findings of Change The Night, a health communications campaign that aimed to alleviate revenge bedtime procrastination (RBP) among young working adults aged 23 to 35 in Singapore. RBP is the phenomenon whereby individuals sleep later than intended, to take revenge on a busy daytime schedule.
The formative research and design of the campaign were guided by the Integrated Model of Behavioural Prediction (IMBP). A pre-campaign study found that 64% of respondents regularly engage in RBP and gained insights into the IMBP variables required for behaviour change.
The campaign formed three primary goals: (1) to increase our audience’s perceived severity of RBP, (2) to diminish the perceived intrinsic barrier regarding reducing RBP, and (3) to encourage the incorporation of good sleep hygiene behaviours. From this, Change The Night was established on the idea of the reimagination of nightfall, where sleep is not a trade-off for temporary pleasures.
Change The Night relied heavily on social media, posting information and advice on how to adopt the proposed behaviours to overcome RBP. A 7-day sleep challenge was held to further reinforce these behaviours, and integrate them into daily routines. An interactive exhibition was also held for the public, allowing participants to learn more about RBP and its effects.
Following the conclusion of the campaign, a post-campaign survey was carried out to evaluate its success. The campaign successfully achieved an increase in perceived severity, self-efficacy, behavioural intention, skills and behaviour, exceeding its impact objectives. |
| first_indexed | 2024-10-01T07:46:02Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/165276 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:46:02Z |
| publishDate | 2023 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1652762023-03-26T15:36:52Z Change the night Koh, Joy Min Le Lydia Syairah Bte Zulkarna’in Khoo, Tammy Yun Yee Tang, Joy Chen-Xi Kang Hyunjin Wee Kim Wee School of Communication and Information hjkang@ntu.edu.sg Social sciences::Communication This report presents the findings of Change The Night, a health communications campaign that aimed to alleviate revenge bedtime procrastination (RBP) among young working adults aged 23 to 35 in Singapore. RBP is the phenomenon whereby individuals sleep later than intended, to take revenge on a busy daytime schedule. The formative research and design of the campaign were guided by the Integrated Model of Behavioural Prediction (IMBP). A pre-campaign study found that 64% of respondents regularly engage in RBP and gained insights into the IMBP variables required for behaviour change. The campaign formed three primary goals: (1) to increase our audience’s perceived severity of RBP, (2) to diminish the perceived intrinsic barrier regarding reducing RBP, and (3) to encourage the incorporation of good sleep hygiene behaviours. From this, Change The Night was established on the idea of the reimagination of nightfall, where sleep is not a trade-off for temporary pleasures. Change The Night relied heavily on social media, posting information and advice on how to adopt the proposed behaviours to overcome RBP. A 7-day sleep challenge was held to further reinforce these behaviours, and integrate them into daily routines. An interactive exhibition was also held for the public, allowing participants to learn more about RBP and its effects. Following the conclusion of the campaign, a post-campaign survey was carried out to evaluate its success. The campaign successfully achieved an increase in perceived severity, self-efficacy, behavioural intention, skills and behaviour, exceeding its impact objectives. Bachelor of Communication Studies 2023-03-22T02:39:35Z 2023-03-22T02:39:35Z 2023 Final Year Project (FYP) Koh, J. M. L., Lydia Syairah Bte Zulkarna’in, Khoo, T. Y. Y. & Tang, J. C. (2023). Change the night. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/165276 https://hdl.handle.net/10356/165276 en CS/22/012 application/pdf application/pdf Nanyang Technological University |
| spellingShingle | Social sciences::Communication Koh, Joy Min Le Lydia Syairah Bte Zulkarna’in Khoo, Tammy Yun Yee Tang, Joy Chen-Xi Change the night |
| title | Change the night |
| title_full | Change the night |
| title_fullStr | Change the night |
| title_full_unstemmed | Change the night |
| title_short | Change the night |
| title_sort | change the night |
| topic | Social sciences::Communication |
| url | https://hdl.handle.net/10356/165276 |
| work_keys_str_mv | AT kohjoyminle changethenight AT lydiasyairahbtezulkarnain changethenight AT khootammyyunyee changethenight AT tangjoychenxi changethenight |