How political parties used TikTok in the 2022 Malaysian general election

Malaysia’s recent general election demonstrates the potency of TikTok as a political space, where parties adopted different strategies to appeal to voters, especially those who were young and new.

Bibliographic Details
Main Author: Ooi, Kok Hin
Other Authors: S. Rajaratnam School of International Studies
Format: Commentary
Language:English
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/10356/165438

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