Internet advertising : a study of the automobile industry in Singapore
This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and...
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1658 |
| _version_ | 1811677446699745280 |
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| author | Chan, Melissa Ai Leng |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Chan, Melissa Ai Leng |
| author_sort | Chan, Melissa Ai Leng |
| collection | NTU |
| description | This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and selling their cars. |
| first_indexed | 2024-10-01T02:37:30Z |
| format | Thesis |
| id | ntu-10356/1658 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:37:30Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/16582019-12-10T14:36:47Z Internet advertising : a study of the automobile industry in Singapore Chan, Melissa Ai Leng Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Internet This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and selling their cars. Master of Mass Communication 2008-09-10T08:35:06Z 2008-09-10T08:35:06Z 2003 2003 Thesis http://hdl.handle.net/10356/1658 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Internet Chan, Melissa Ai Leng Internet advertising : a study of the automobile industry in Singapore |
| title | Internet advertising : a study of the automobile industry in Singapore |
| title_full | Internet advertising : a study of the automobile industry in Singapore |
| title_fullStr | Internet advertising : a study of the automobile industry in Singapore |
| title_full_unstemmed | Internet advertising : a study of the automobile industry in Singapore |
| title_short | Internet advertising : a study of the automobile industry in Singapore |
| title_sort | internet advertising a study of the automobile industry in singapore |
| topic | DRNTU::Business::Marketing::Internet |
| url | http://hdl.handle.net/10356/1658 |
| work_keys_str_mv | AT chanmelissaaileng internetadvertisingastudyoftheautomobileindustryinsingapore |