Internet advertising : a study of the automobile industry in Singapore
This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1658 |