Comparative case study of marketing effectiveness between a website and printed brochures of a polytechnic in Singapore
This case study evaluated the marketing effectiveness of a polytechnic's homepage as a marketing tool of a polytechnic in Singapore. Measurement of effectiveness focused on the impact of the website on the audience' perception of the institution. Participants came from a specific segment o...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1662 |