Comparative case study of marketing effectiveness between a website and printed brochures of a polytechnic in Singapore

Comparative case study of marketing effectiveness between a website and printed brochures of a polytechnic in Singapore

This case study evaluated the marketing effectiveness of a polytechnic's homepage as a marketing tool of a polytechnic in Singapore. Measurement of effectiveness focused on the impact of the website on the audience' perception of the institution. Participants came from a specific segment o...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Pang, Kong Eng
अन्य लेखक:	Higgins, Susan Ellen
स्वरूप:	थीसिस
प्रकाशित:	2008
विषय:	DRNTU::Business::Marketing DRNTU::Social sciences::Communication::Promotional communication
ऑनलाइन पहुंच:	http://hdl.handle.net/10356/1662

समान संसाधन

Marketing communication role of corporate websites of Singapore small and medium enterprises.
द्वारा: Lin, Xiaodong.
प्रकाशित: (2008)

Branding marketing collaterals (brochure and booklet) for the NTU school of communication and information master of communication.
द्वारा: Low, Dawn Kar Mun.
प्रकाशित: (2008)

Designing for results : website as an effective marketing tool for academic programmes.
द्वारा: Low, Natasha Puay Kuan.
प्रकाशित: (2008)

Expert Group Meeting : Training to Popularize Scientific and Technological Culture, 28th-31st May 1997, Singapore : [brochure and background papers]
प्रकाशित: (2008)

Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions
द्वारा: Chow, Keat Yeng
प्रकाशित: (2008)

Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
द्वारा: Chong, Jennifer Soh Fun., और अन्य
प्रकाशित: (2008)

A study of integrated marketing communication : the Singapore petroleum industry.
द्वारा: Lee, Soo Chin., और अन्य
प्रकाशित: (2008)

Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions
द्वारा: Huh, Jisu, और अन्य
प्रकाशित: (2013)

Marketing and promotional plan for NTU's master of mass communication programme in China.
द्वारा: Tay, Valerie Su Ling
प्रकाशित: (2008)

Integrated marketing communications strategy for brand building : Aspial Corporation Limited
द्वारा: Ang, Amy Mui Kwee, और अन्य
प्रकाशित: (2008)

Integrated marketing communications strategy for brand building : Aspial Corporation Limited
द्वारा: Ang, Amy Mui Kwee, और अन्य
प्रकाशित: (2008)

Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.
द्वारा: Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng
प्रकाशित: (2014)

An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports.
द्वारा: Toh, Edmund Kok Choon.
प्रकाशित: (2008)

An integrated communications campaign on the aging issue in Singapore.
द्वारा: Koh, Jeffrey Hien Kiat., और अन्य
प्रकाशित: (2009)

Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).
द्वारा: Ong, Lynn Pei Shan., और अन्य
प्रकाशित: (2008)

A study on the factors contributing to the marketing effectivness of Singapore's family planning campaign.
द्वारा: Lee, Meng Ai., और अन्य
प्रकाशित: (2011)

Effects of beer advertisings on youth's intention towards alcohol consumption.
द्वारा: Yu, Angela Yah Kie.
प्रकाशित: (2008)

Integrated marketing communications : a guide for SMEs in the IT industry.
द्वारा: Lim, Wei., और अन्य
प्रकाशित: (2009)

Analysis of a client's marketing strategies for a product and designing a better one for client.
द्वारा: Koh, Li Peng., और अन्य
प्रकाशित: (2009)

Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
द्वारा: Manisha Nayak.
प्रकाशित: (2008)

The use of the internet as a public relations tool by Internet Service Providers in Singapore.
द्वारा: Kong, Amy Yean Hwei., और अन्य
प्रकाशित: (2008)

Integrated marketing communications campaign for a foreign film distributor: heritage link.
द्वारा: Boon, Janine Hui Tzern., और अन्य
प्रकाशित: (2008)

Integrated marketing campaign for: Teens Pte Ltd.
द्वारा: Chan, Jamie., और अन्य
प्रकाशित: (2008)

Integrated marketing communication strategy for World of Sports.
द्वारा: Han, Mui Suan., और अन्य
प्रकाशित: (2008)

Promoting Youth.SG : an integrated marketing communications approach
द्वारा: Ang, Yiying, और अन्य
प्रकाशित: (2008)

Integrated marketing communication campaign for Goodwood Park Hotel.
द्वारा: Thiang, Joy Yen Ping., और अन्य
प्रकाशित: (2008)

Integrated Marketing Communication (IMC) campaign for youth challenge.
द्वारा: How, Lay Ling., और अन्य
प्रकाशित: (2008)

Application of integrated marketing communications to the fine-dining industry.
द्वारा: Teo, Anne Marie., और अन्य
प्रकाशित: (2009)

National Youth Forum 2004 : an integrated marketing communication campaign.
द्वारा: Heng, Caroline., और अन्य
प्रकाशित: (2008)

Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
द्वारा: Chong, Siew Yen., और अन्य
प्रकाशित: (2008)

Agenda building and information subsidies in environmental communication : a longitudinal study of Singapore's clean and green week campaign
द्वारा: Pang, Christopher Yew Huat
प्रकाशित: (2008)

Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.
द्वारा: Lee, Kin Seng., और अन्य
प्रकाशित: (2008)

A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
द्वारा: Ang, Mei San
प्रकाशित: (2008)

An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
द्वारा: Hwee, Iidrem Jolene., और अन्य
प्रकाशित: (2008)

Integrated marketing communications Christmas campaign for Raffles City shopping centre.
द्वारा: Choy, Jorina Wei Tien., और अन्य
प्रकाशित: (2009)

A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.
द्वारा: Khoo, Sock Ling., और अन्य
प्रकाशित: (2008)

Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.
द्वारा: See, Magdalene Huiling., और अन्य
प्रकाशित: (2008)

The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.
द्वारा: Tan, Venga Wenkai., और अन्य
प्रकाशित: (2008)

A descriptive study of publicity efforts by non-profit organisations in Singapore, inclusive of a special event for the Singapore film commission.
द्वारा: Choo, Patricia Tse Ning., और अन्य
प्रकाशित: (2008)

National University of Singapore
द्वारा: Hor, Andy.
प्रकाशित: (2008)