Consumer behaviour in Gacha games

Consumer behaviour in Gacha games has been the subject of many debates, with some arguing that it is a form of gambling. The potential gambling elements of Gacha games have attracted regulatory scrutiny in some countries, with some governments and consumer protection organizations calling for st...

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Bibliographic Details
Main Authors: Ng, Jazlynn Liting, Loke, Sarah Yin Yan, Sim, Li Xuan
Other Authors: Tang Cheng Keat
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/166223
Description
Summary:Consumer behaviour in Gacha games has been the subject of many debates, with some arguing that it is a form of gambling. The potential gambling elements of Gacha games have attracted regulatory scrutiny in some countries, with some governments and consumer protection organizations calling for stricter regulations. This paper examine consumer behaviour in Gacha games and determine whether it is considered gambling by providing a comprehensive understanding of how the Gacha mechanism in Genshin Impact affects player engagement and spending habits.