Multimodal discourse analysis of the transcreation of advertisements in Singapore

Multimodal discourse analysis of the transcreation of advertisements in Singapore

Singapore is a multicultural society with four official languages, requiring Chinese-English translation in various areas, including translating advertisements in newspapers. Quality advertisement translation enables consumers to find the desired products and helps merchants to sell their products m...

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Bibliografiske detaljer
Hovedforfatter:	Liu, Junru
Andre forfattere:	-
Format:	Thesis-Master by Coursework
Sprog:	English
Udgivet:	Nanyang Technological University 2023
Fag:	Humanities::Language::Linguistics Social sciences::Communication::Visual communication
Online adgang:	https://hdl.handle.net/10356/168410

Lignende værker

What makes you beautiful? A multimodal discourse analysis of female beauty ideals in print advertisements in Singapore shopping centres
af: Ong, Fonda Zheng Jing
Udgivet: (2020)

Introduction to Multimodal Analysis /
af: Ledin, Per, et al.
Udgivet: (2020)

Accessibility and transcreation in museum translations: a case study of National Gallery Singapore
af: Ang, Jocelyn Peixun
Udgivet: (2023)

Transcreation of Advertisements as Narratives
af: Rabia AKSOY
Udgivet: (2024-12-01)

Transcreation : a polymathic approach to translation
af: Lim, Chyn-Yiing
Udgivet: (2021)

Discourses of linguistic instrumentalism and identity : the evolution of the speak good English movement in Singapore
af: Tan, Samuel Wei Jian
Udgivet: (2017)

Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).
af: Ong, Lynn Pei Shan., et al.
Udgivet: (2008)

Language accommodation and gender in Singapore English: a corpus-based approach looking at same-gender and mixed-gender interactions
af: Koh, Jia Jun
Udgivet: (2023)

Multimodality, Learning and Communication : A social semiotic frame /
af: Bezemer, Jeff, author, et al.
Udgivet: (2016)

Distinguishing transcreation from translation: exploring strategies to render gender stereotypes
af: Zhu, Li, et al.
Udgivet: (2024)

Public Service Advertisement : action for AIDS Singapore.
af: Saram, Michelle Alicia., et al.
Udgivet: (2009)

Working with Written Discourse
af: Cameron, Deborah, et al.
Udgivet: (2017)

Typology of Communication Strategies in the Discourse of Social Advertising
af: M. V. Terskikh
Udgivet: (2020-04-01)

Advertising dengue : deconstructing the anti-dengue campaign in Singapore.
af: Chan, Esther Ying'en.
Udgivet: (2011)

A cultural analysis of English and Chinese advertisements in Singapore : a deconstruction approach.
af: Lee, Chih Chin., et al.
Udgivet: (2009)

Multimodality and genre : a foundation for the systematic analysis of multimodal documents /
af: 376423 Bateman, John A.
Udgivet: (2008)

On leave(s) movement : exploring crafting in Singapore.
af: Lim, Shu Ning.
Udgivet: (2013)

Multimodal approaches to research and pedagogy : recognition, resources, and access /
af: Archer, Arlene, editor, et al.
Udgivet: (2014)

Shifting lanes : emerging perspectives in Singapore's racial discourse
af: Wu, Bryan
Udgivet: (2021)

'Help! I have been Gong Tao-ed!' Exploring discourses surrounding siam diu culture in Singapore
af: Goh, Dominic Kai Xiang
Udgivet: (2020)

Viewing the hermit kingdom online : a multimodal critical discourse analysis of North Korean English-language news websites
af: Yeo, Marc Yi Fei
Udgivet: (2022)

Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising
af: Zuraidi Ishak, et al.
Udgivet: (2008)

A study of audience reception on code-mixing in subtitles : Singapore dreaming as an example
af: Lee, Wei Liang
Udgivet: (2021)

Mapping the Invisible : transforming Singapore urban data into art through effective colour palettes
af: Goh, Shuhui
Udgivet: (2017)

Discourse and language education /
af: 263712 Hatch, Evelyn
Udgivet: (1992)

Homo academicus unfolds: Singapore's media discourse of social scientist's role
af: Wong, Gabriel Boon Khee
Udgivet: (2022)

Seeing the unseen: discourse analysis of a Kristang ghost story in Singapore
af: Mok, Elaine Wai Man
Udgivet: (2023)

HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
af: Fong, Shannen Ching Boon., et al.
Udgivet: (2008)

Cancel culture, discourse and epistemic progress
af: Ng, Rin Jiamin
Udgivet: (2021)

Examining Singapore’s intercultural business communication using intercultural communication competency framework.
af: Ng, Noel Jia Wei.
Udgivet: (2013)

Perceived authenticity of virtual characters makes the difference
af: Huang, Junru, et al.
Udgivet: (2023)

探究创译在新加坡饮品菜单的应用 = Exploring transcreation within beverage menus in Singapore
af: 李诗琳 Lee, Shi Lin
Udgivet: (2022)

The Routledge Handbook of Multimodal Analysis /
af: Jewitt, Carey
Udgivet: (2017)

Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster
af: Lalu Angger Harjantoko, et al.
Udgivet: (2024-06-01)

AMIC Seminar-Workshop on Using Entertainment and Advertising for Development Communication : Singapore, Jan 21-24, 1991 : [contents]
Udgivet: (2008)

Olfaction in advertising.
af: Chiang, Grace Pei Sze., et al.
Udgivet: (2008)

Children’s food advertising in Singapore : executional tactics, child consumption habits and parental mediation
af: Ang, Ke Qin, et al.
Udgivet: (2014)

探究广告中的创译应用：以可口可乐影视广告为例 = The application of transcreation in commercials : a case study on Coca Cola's advertisements
af: 蔡美婷 Chua, Louis Mei Ting
Udgivet: (2021)

Civic-media AIDS awareness campaigns in Singapore : the advertising component
af: Thng, Jeannie.
Udgivet: (2008)

AMIC Seminar-Workshop on Using Entertainment and Advertising for Development Communication : Singapore, Jan 21-24, 1991 : [workshop reports]
Udgivet: (2008)