Multimodal discourse analysis of the transcreation of advertisements in Singapore
Singapore is a multicultural society with four official languages, requiring Chinese-English translation in various areas, including translating advertisements in newspapers. Quality advertisement translation enables consumers to find the desired products and helps merchants to sell their products m...
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| Format: | Thesis-Master by Coursework |
| Language: | English |
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/168410 |