Imagined contact and schizophrenia stigma: investigating the effects of identity salience and social dominance

Aims: Stigma surrounding schizophrenia is a serious problem that is universally encountered. However, tried and tested strategies such as imagined contact have been futile in improving attitudes and willingness for contact with schizophrenic people in those with high social dominance orientation. Th...

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Main Author: Chong, Kassandra Lei Ling
Other Authors: Wan Ching
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/168492
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author Chong, Kassandra Lei Ling
author2 Wan Ching
author_facet Wan Ching
Chong, Kassandra Lei Ling
author_sort Chong, Kassandra Lei Ling
collection NTU
description Aims: Stigma surrounding schizophrenia is a serious problem that is universally encountered. However, tried and tested strategies such as imagined contact have been futile in improving attitudes and willingness for contact with schizophrenic people in those with high social dominance orientation. This study investigates whether integrating personal identity salience in the context of imagined contact with a schizophrenic individual helps combat schizophrenia-related stigma in people with higher SDO. Method: Participants (N=56) completed a survey which included an imagined contact procedure which primed either personal or group identity salience. Identity salience and social dominance were tested as moderators of the effects of imagined contact on attitudes and willingness for future contact with schizophrenic people in a moderated moderation model. Results: Identity salience and social dominance orientation were not found to be significant moderators of the effects of imagined contact on attitudes and behavioural intentions towards schizophrenics. Discussion: The study concludes with possible explanations for the lack of significant moderation effects and suggests directions for future studies on the relevant topics.
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spelling ntu-10356/1684922023-06-18T15:31:51Z Imagined contact and schizophrenia stigma: investigating the effects of identity salience and social dominance Chong, Kassandra Lei Ling Wan Ching School of Social Sciences WanChing@ntu.edu.sg Social sciences::Psychology Aims: Stigma surrounding schizophrenia is a serious problem that is universally encountered. However, tried and tested strategies such as imagined contact have been futile in improving attitudes and willingness for contact with schizophrenic people in those with high social dominance orientation. This study investigates whether integrating personal identity salience in the context of imagined contact with a schizophrenic individual helps combat schizophrenia-related stigma in people with higher SDO. Method: Participants (N=56) completed a survey which included an imagined contact procedure which primed either personal or group identity salience. Identity salience and social dominance were tested as moderators of the effects of imagined contact on attitudes and willingness for future contact with schizophrenic people in a moderated moderation model. Results: Identity salience and social dominance orientation were not found to be significant moderators of the effects of imagined contact on attitudes and behavioural intentions towards schizophrenics. Discussion: The study concludes with possible explanations for the lack of significant moderation effects and suggests directions for future studies on the relevant topics. Bachelor of Social Sciences in Psychology 2023-06-13T06:58:56Z 2023-06-13T06:58:56Z 2023 Final Year Project (FYP) Chong, K. L. L. (2023). Imagined contact and schizophrenia stigma: investigating the effects of identity salience and social dominance. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/168492 https://hdl.handle.net/10356/168492 en application/pdf Nanyang Technological University
spellingShingle Social sciences::Psychology
Chong, Kassandra Lei Ling
Imagined contact and schizophrenia stigma: investigating the effects of identity salience and social dominance
title Imagined contact and schizophrenia stigma: investigating the effects of identity salience and social dominance
title_full Imagined contact and schizophrenia stigma: investigating the effects of identity salience and social dominance
title_fullStr Imagined contact and schizophrenia stigma: investigating the effects of identity salience and social dominance
title_full_unstemmed Imagined contact and schizophrenia stigma: investigating the effects of identity salience and social dominance
title_short Imagined contact and schizophrenia stigma: investigating the effects of identity salience and social dominance
title_sort imagined contact and schizophrenia stigma investigating the effects of identity salience and social dominance
topic Social sciences::Psychology
url https://hdl.handle.net/10356/168492
work_keys_str_mv AT chongkassandraleiling imaginedcontactandschizophreniastigmainvestigatingtheeffectsofidentitysalienceandsocialdominance