Style, fashion, and local clothing brands amongst young Singaporean women
Style is an everchanging element of one’s self-concept and an integral part of women’s lives. Living in a digital age, social media becomes paramount in contributing to notions of style and fashion through targeted marketing and independent content creation. This study examines the popularity of loc...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/168499 |
| _version_ | 1824454469272731648 |
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| author | Tay, Xin Yi |
| author2 | Ian McGonigle |
| author_facet | Ian McGonigle Tay, Xin Yi |
| author_sort | Tay, Xin Yi |
| collection | NTU |
| description | Style is an everchanging element of one’s self-concept and an integral part of women’s lives. Living in a digital age, social media becomes paramount in contributing to notions of style and fashion through targeted marketing and independent content creation. This study examines the popularity of local clothing brands within young Singaporean women and their ideas of style and fashion. Through qualitative in-depth interviews with 10 women aged 22 to 26 years old and thematic analysis of social media pages, findings reveal that while ideas of fashion is largely individualistic, it is heavily influenced by content sharing online. Furthermore, local blogshops have become increasingly adept in capturing the attention and interest of young Singaporean women. These findings amalgamate the wider existing literature on shopping, fashion, style, and the blogshop phenomenon in Singapore and the region. |
| first_indexed | 2025-02-19T03:22:48Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/168499 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:22:48Z |
| publishDate | 2023 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1684992023-06-18T15:32:23Z Style, fashion, and local clothing brands amongst young Singaporean women Tay, Xin Yi Ian McGonigle School of Social Sciences ianmcgonigle@ntu.edu.sg Social sciences::Sociology Style is an everchanging element of one’s self-concept and an integral part of women’s lives. Living in a digital age, social media becomes paramount in contributing to notions of style and fashion through targeted marketing and independent content creation. This study examines the popularity of local clothing brands within young Singaporean women and their ideas of style and fashion. Through qualitative in-depth interviews with 10 women aged 22 to 26 years old and thematic analysis of social media pages, findings reveal that while ideas of fashion is largely individualistic, it is heavily influenced by content sharing online. Furthermore, local blogshops have become increasingly adept in capturing the attention and interest of young Singaporean women. These findings amalgamate the wider existing literature on shopping, fashion, style, and the blogshop phenomenon in Singapore and the region. Bachelor of Social Sciences in Sociology 2023-06-13T07:56:31Z 2023-06-13T07:56:31Z 2023 Final Year Project (FYP) Tay, X. Y. (2023). Style, fashion, and local clothing brands amongst young Singaporean women. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/168499 https://hdl.handle.net/10356/168499 en SSS/SOC/2022/S1/015 application/pdf Nanyang Technological University |
| spellingShingle | Social sciences::Sociology Tay, Xin Yi Style, fashion, and local clothing brands amongst young Singaporean women |
| title | Style, fashion, and local clothing brands amongst young Singaporean women |
| title_full | Style, fashion, and local clothing brands amongst young Singaporean women |
| title_fullStr | Style, fashion, and local clothing brands amongst young Singaporean women |
| title_full_unstemmed | Style, fashion, and local clothing brands amongst young Singaporean women |
| title_short | Style, fashion, and local clothing brands amongst young Singaporean women |
| title_sort | style fashion and local clothing brands amongst young singaporean women |
| topic | Social sciences::Sociology |
| url | https://hdl.handle.net/10356/168499 |
| work_keys_str_mv | AT tayxinyi stylefashionandlocalclothingbrandsamongstyoungsingaporeanwomen |