Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents

Computer agents are no longer considered as the interface merely the instrument or medium of human interaction, but more importantly, the partner engaging in communicative exchanges (Gunkel, 2012). While a vast group of studies has investigated the design addressing both task-solving skills and soci...

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Main Author: Wang, Xuan
Other Authors: Chen Lou
Format: Thesis-Master by Research
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/168512
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author Wang, Xuan
author2 Chen Lou
author_facet Chen Lou
Wang, Xuan
author_sort Wang, Xuan
collection NTU
description Computer agents are no longer considered as the interface merely the instrument or medium of human interaction, but more importantly, the partner engaging in communicative exchanges (Gunkel, 2012). While a vast group of studies has investigated the design addressing both task-solving skills and social capabilities (such as self-disclosure), the extent to which the mechanism of human-computer trust and relationship development has remained inconclusive. This project presents the results of a 2 (ECA communicates self-disclosure vs. non-self-disclosure) × 2 (task with high objectivity vs. low objectivity) online experiment (N = 200). Consistent with existing algorithm aversion research, this project found that people may fundamentally perceive embodied conversational agents (ECAs) as incompetent for performing subjective (vs. objective) tasks and reluctant to interact with them. ECAs’ humanlike communication style, e.g., self-disclosure, showed positive impact on warmth, which in turn, facilitated trust and relationship development. When an ECA performed high-objective tasks, participants rated it to be warmer when is incorporates self-disclosure during verbal communication, which in turn, promoted trust and relationship development.
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spelling ntu-10356/1685122023-07-04T01:52:13Z Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents Wang, Xuan Chen Lou Vivian Chen Wee Kim Wee School of Communication and Information ChenHH@ntu.edu.sg, chenlou@ntu.edu.sg Social sciences::Communication Computer agents are no longer considered as the interface merely the instrument or medium of human interaction, but more importantly, the partner engaging in communicative exchanges (Gunkel, 2012). While a vast group of studies has investigated the design addressing both task-solving skills and social capabilities (such as self-disclosure), the extent to which the mechanism of human-computer trust and relationship development has remained inconclusive. This project presents the results of a 2 (ECA communicates self-disclosure vs. non-self-disclosure) × 2 (task with high objectivity vs. low objectivity) online experiment (N = 200). Consistent with existing algorithm aversion research, this project found that people may fundamentally perceive embodied conversational agents (ECAs) as incompetent for performing subjective (vs. objective) tasks and reluctant to interact with them. ECAs’ humanlike communication style, e.g., self-disclosure, showed positive impact on warmth, which in turn, facilitated trust and relationship development. When an ECA performed high-objective tasks, participants rated it to be warmer when is incorporates self-disclosure during verbal communication, which in turn, promoted trust and relationship development. Master of Communication Studies 2023-06-09T08:01:41Z 2023-06-09T08:01:41Z 2023 Thesis-Master by Research Wang, X. (2023). Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents. Master's thesis, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/168512 https://hdl.handle.net/10356/168512 10.32657/10356/168512 en This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). application/pdf Nanyang Technological University
spellingShingle Social sciences::Communication
Wang, Xuan
Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents
title Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents
title_full Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents
title_fullStr Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents
title_full_unstemmed Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents
title_short Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents
title_sort explicating the roles of self disclosure and task objectivity in trust and relationship development with embodied conversational agents
topic Social sciences::Communication
url https://hdl.handle.net/10356/168512
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