Crisis management, public relations and media agenda : the Sars outbreak in Singapore.
The objective of this study was to examine how Public Relations (PR) can be used as an effective tool to influence media agenda during a crisis, so that the media agenda reflected the organisation's agenda. It analysed the functions of PR in a government organisation and examined the roles that...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1689 |
| _version_ | 1824454739402686464 |
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| author | Sathya Bama. |
| author2 | Choi, Alfred Siu Kay |
| author_facet | Choi, Alfred Siu Kay Sathya Bama. |
| author_sort | Sathya Bama. |
| collection | NTU |
| description | The objective of this study was to examine how Public Relations (PR) can be used as an effective tool to influence media agenda during a crisis, so that the media agenda reflected the organisation's agenda. It analysed the functions of PR in a government organisation and examined the roles that PR played in crisis management by using the case study of the Ministry of Health's (MOH) management of information and its risk communication during the Sars outbreak in 2003 and The Straits Times (ST) coverage of this crisis. |
| first_indexed | 2025-02-19T03:27:06Z |
| format | Thesis |
| id | ntu-10356/1689 |
| institution | Nanyang Technological University |
| last_indexed | 2025-02-19T03:27:06Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/16892019-12-10T14:01:22Z Crisis management, public relations and media agenda : the Sars outbreak in Singapore. Sathya Bama. Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Media effects The objective of this study was to examine how Public Relations (PR) can be used as an effective tool to influence media agenda during a crisis, so that the media agenda reflected the organisation's agenda. It analysed the functions of PR in a government organisation and examined the roles that PR played in crisis management by using the case study of the Ministry of Health's (MOH) management of information and its risk communication during the Sars outbreak in 2003 and The Straits Times (ST) coverage of this crisis. Master of Mass Communication 2008-09-10T08:35:21Z 2008-09-10T08:35:21Z 2006 2006 Thesis http://hdl.handle.net/10356/1689 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Mass media::Media effects Sathya Bama. Crisis management, public relations and media agenda : the Sars outbreak in Singapore. |
| title | Crisis management, public relations and media agenda : the Sars outbreak in Singapore. |
| title_full | Crisis management, public relations and media agenda : the Sars outbreak in Singapore. |
| title_fullStr | Crisis management, public relations and media agenda : the Sars outbreak in Singapore. |
| title_full_unstemmed | Crisis management, public relations and media agenda : the Sars outbreak in Singapore. |
| title_short | Crisis management, public relations and media agenda : the Sars outbreak in Singapore. |
| title_sort | crisis management public relations and media agenda the sars outbreak in singapore |
| topic | DRNTU::Social sciences::Mass media::Media effects |
| url | http://hdl.handle.net/10356/1689 |
| work_keys_str_mv | AT sathyabama crisismanagementpublicrelationsandmediaagendathesarsoutbreakinsingapore |