Crisis management, public relations and media agenda : the Sars outbreak in Singapore.
The objective of this study was to examine how Public Relations (PR) can be used as an effective tool to influence media agenda during a crisis, so that the media agenda reflected the organisation's agenda. It analysed the functions of PR in a government organisation and examined the roles that...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1689 |