Deep versus superficial anthropomorphism: exploring their effects on human trust in shared autonomous vehicles
Recently, there is an increasing trend to study the impact of anthropomorphism on human trust. However, previous research has shown divergent results. In this study, shared autonomous vehicles (SAVs), an emerging mobility solution, are used to explore the threshold effects of anthropomorphism on hum...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2023
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/169032 |
| _version_ | 1826118270600609792 |
|---|---|
| author | Wu, Min Wang, Nanxi Yuen, Kum Fai |
| author2 | School of Civil and Environmental Engineering |
| author_facet | School of Civil and Environmental Engineering Wu, Min Wang, Nanxi Yuen, Kum Fai |
| author_sort | Wu, Min |
| collection | NTU |
| description | Recently, there is an increasing trend to study the impact of anthropomorphism on human trust. However, previous research has shown divergent results. In this study, shared autonomous vehicles (SAVs), an emerging mobility solution, are used to explore the threshold effects of anthropomorphism on human trust. Structural equation modelling is deployed to test the research model based on a valid survey sample of 451 respondents. Results show that a superficial level of anthropomorphism can significantly boost human trust via interaction quality and facilitating condition. By contrast, a deep level of anthropomorphism would decrease human trust. Although the negative effect does not reach statistical significance based on the whole sample, results of the multigroup analysis show that a deep level of anthropomorphism has a significant negative effect on human-SAV interaction quality when respondents possess the following characteristics: (1) male, (2) low-income, (3) low-education, or (4) no-vehicle ownership. Regarding theoretical contribution, this study enriches the literature by identifying the threshold effects of anthropomorphism on human trust. Regarding policy and management implications, this study offers some implications on adding anthropomorphic features to SAVs. |
| first_indexed | 2024-10-01T04:40:58Z |
| format | Journal Article |
| id | ntu-10356/169032 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:40:58Z |
| publishDate | 2023 |
| record_format | dspace |
| spelling | ntu-10356/1690322023-06-27T05:56:00Z Deep versus superficial anthropomorphism: exploring their effects on human trust in shared autonomous vehicles Wu, Min Wang, Nanxi Yuen, Kum Fai School of Civil and Environmental Engineering Engineering::Civil engineering Shared Autonomous Vehicles Anthropomorphic Robots Recently, there is an increasing trend to study the impact of anthropomorphism on human trust. However, previous research has shown divergent results. In this study, shared autonomous vehicles (SAVs), an emerging mobility solution, are used to explore the threshold effects of anthropomorphism on human trust. Structural equation modelling is deployed to test the research model based on a valid survey sample of 451 respondents. Results show that a superficial level of anthropomorphism can significantly boost human trust via interaction quality and facilitating condition. By contrast, a deep level of anthropomorphism would decrease human trust. Although the negative effect does not reach statistical significance based on the whole sample, results of the multigroup analysis show that a deep level of anthropomorphism has a significant negative effect on human-SAV interaction quality when respondents possess the following characteristics: (1) male, (2) low-income, (3) low-education, or (4) no-vehicle ownership. Regarding theoretical contribution, this study enriches the literature by identifying the threshold effects of anthropomorphism on human trust. Regarding policy and management implications, this study offers some implications on adding anthropomorphic features to SAVs. 2023-06-27T05:56:00Z 2023-06-27T05:56:00Z 2023 Journal Article Wu, M., Wang, N. & Yuen, K. F. (2023). Deep versus superficial anthropomorphism: exploring their effects on human trust in shared autonomous vehicles. Computers in Human Behavior, 141, 107614-. https://dx.doi.org/10.1016/j.chb.2022.107614 0747-5632 https://hdl.handle.net/10356/169032 10.1016/j.chb.2022.107614 2-s2.0-85144390373 141 107614 en Computers in Human Behavior © 2022 Elsevier Ltd. All rights reserved. |
| spellingShingle | Engineering::Civil engineering Shared Autonomous Vehicles Anthropomorphic Robots Wu, Min Wang, Nanxi Yuen, Kum Fai Deep versus superficial anthropomorphism: exploring their effects on human trust in shared autonomous vehicles |
| title | Deep versus superficial anthropomorphism: exploring their effects on human trust in shared autonomous vehicles |
| title_full | Deep versus superficial anthropomorphism: exploring their effects on human trust in shared autonomous vehicles |
| title_fullStr | Deep versus superficial anthropomorphism: exploring their effects on human trust in shared autonomous vehicles |
| title_full_unstemmed | Deep versus superficial anthropomorphism: exploring their effects on human trust in shared autonomous vehicles |
| title_short | Deep versus superficial anthropomorphism: exploring their effects on human trust in shared autonomous vehicles |
| title_sort | deep versus superficial anthropomorphism exploring their effects on human trust in shared autonomous vehicles |
| topic | Engineering::Civil engineering Shared Autonomous Vehicles Anthropomorphic Robots |
| url | https://hdl.handle.net/10356/169032 |
| work_keys_str_mv | AT wumin deepversussuperficialanthropomorphismexploringtheireffectsonhumantrustinsharedautonomousvehicles AT wangnanxi deepversussuperficialanthropomorphismexploringtheireffectsonhumantrustinsharedautonomousvehicles AT yuenkumfai deepversussuperficialanthropomorphismexploringtheireffectsonhumantrustinsharedautonomousvehicles |