What factors matter among Singaporean youths in their decision to consume cultured meat?
Singapore became the first country in the world to allow the sale of Cultured Meat (CM) when it partnered with GOOD Meats to manufacture them in Singapore. The land-scarce country now has the capability to produce meat, which previously requires large tracts of land if conventional meat were to be p...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/169095 |
| _version_ | 1811688172679069696 |
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| author | Chee, Damon Ming Wee |
| author2 | Chou Meng-Hsuan |
| author_facet | Chou Meng-Hsuan Chee, Damon Ming Wee |
| author_sort | Chee, Damon Ming Wee |
| collection | NTU |
| description | Singapore became the first country in the world to allow the sale of Cultured Meat (CM) when it partnered with GOOD Meats to manufacture them in Singapore. The land-scarce country now has the capability to produce meat, which previously requires large tracts of land if conventional meat were to be produced. As more companies start to obtain licenses to manufacture and sell them in Singapore, it is important that we understand consumer’s perception of CM to ensure its successful adoption and subsequently reduce demand for imported meat. It will help ease Singapore’s food security concerns as she is less reliant on imports to feed her populace. This study used an explanatory sequential design to find out the factors that Singaporean youth deem significant before they decide to adopt CM in their diets, defined in this study as the ‘willingness to consume cultured meat (WTC CM)’. Through a survey, food technology neophobia was found to be the only significant factor and the reasons why were teased out through interviews. Little knowledge of the CM manufacturing processes, along with safety concerns, are found to hold the youth back from embracing CM in their diets. |
| first_indexed | 2024-10-01T05:27:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/169095 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:27:59Z |
| publishDate | 2023 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1690952023-07-02T15:31:41Z What factors matter among Singaporean youths in their decision to consume cultured meat? Chee, Damon Ming Wee Chou Meng-Hsuan School of Social Sciences Hsuan@ntu.edu.sg Social sciences::Political science Singapore became the first country in the world to allow the sale of Cultured Meat (CM) when it partnered with GOOD Meats to manufacture them in Singapore. The land-scarce country now has the capability to produce meat, which previously requires large tracts of land if conventional meat were to be produced. As more companies start to obtain licenses to manufacture and sell them in Singapore, it is important that we understand consumer’s perception of CM to ensure its successful adoption and subsequently reduce demand for imported meat. It will help ease Singapore’s food security concerns as she is less reliant on imports to feed her populace. This study used an explanatory sequential design to find out the factors that Singaporean youth deem significant before they decide to adopt CM in their diets, defined in this study as the ‘willingness to consume cultured meat (WTC CM)’. Through a survey, food technology neophobia was found to be the only significant factor and the reasons why were teased out through interviews. Little knowledge of the CM manufacturing processes, along with safety concerns, are found to hold the youth back from embracing CM in their diets. Bachelor of Social Sciences in Public Policy and Global Affairs 2023-06-30T06:35:19Z 2023-06-30T06:35:19Z 2023 Final Year Project (FYP) Chee, D. M. W. (2023). What factors matter among Singaporean youths in their decision to consume cultured meat?. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/169095 https://hdl.handle.net/10356/169095 en application/pdf Nanyang Technological University |
| spellingShingle | Social sciences::Political science Chee, Damon Ming Wee What factors matter among Singaporean youths in their decision to consume cultured meat? |
| title | What factors matter among Singaporean youths in their decision to consume cultured meat? |
| title_full | What factors matter among Singaporean youths in their decision to consume cultured meat? |
| title_fullStr | What factors matter among Singaporean youths in their decision to consume cultured meat? |
| title_full_unstemmed | What factors matter among Singaporean youths in their decision to consume cultured meat? |
| title_short | What factors matter among Singaporean youths in their decision to consume cultured meat? |
| title_sort | what factors matter among singaporean youths in their decision to consume cultured meat |
| topic | Social sciences::Political science |
| url | https://hdl.handle.net/10356/169095 |
| work_keys_str_mv | AT cheedamonmingwee whatfactorsmatteramongsingaporeanyouthsintheirdecisiontoconsumeculturedmeat |