Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube
An online experiment involving 251 Singaporeans assessed how social media influencers’ (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2023
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/169692 |
| _version_ | 1811687672498880512 |
|---|---|
| author | Looi, Jiemin Ho, Shirley S. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Looi, Jiemin Ho, Shirley S. |
| author_sort | Looi, Jiemin |
| collection | NTU |
| description | An online experiment involving 251 Singaporeans assessed how social media influencers’ (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the YouTube video more favorably, displayed greater intention to share the YouTube video, and possessed greater attitude intensity toward nuclear energy development. Participants displayed greater intention to share the YouTube video when the SMI had high social attraction and possessed moderate to high prototypicality. Conversely, participants displayed less intention to share the YouTube video when the SMI had low social attraction and prototypicality. |
| first_indexed | 2024-10-01T05:20:02Z |
| format | Journal Article |
| id | ntu-10356/169692 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:20:02Z |
| publishDate | 2023 |
| record_format | dspace |
| spelling | ntu-10356/1696922023-08-06T15:33:16Z Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube Looi, Jiemin Ho, Shirley S. Wee Kim Wee School of Communication and Information Social sciences::Communication Public Engagement With Science And Technology Science And Media An online experiment involving 251 Singaporeans assessed how social media influencers’ (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the YouTube video more favorably, displayed greater intention to share the YouTube video, and possessed greater attitude intensity toward nuclear energy development. Participants displayed greater intention to share the YouTube video when the SMI had high social attraction and possessed moderate to high prototypicality. Conversely, participants displayed less intention to share the YouTube video when the SMI had low social attraction and prototypicality. Ministry of Education (MOE) Nanyang Technological University Published version This work is supported by the Singapore Ministry of Education Academic Research Tier 1 Fund [Grant Number: RG166/17] and the Nanyang Technological University Grant [M4082244]. 2023-07-31T05:33:30Z 2023-07-31T05:33:30Z 2023 Journal Article Looi, J. & Ho, S. S. (2023). Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube. Journal of Science Communication, 22(1), 22010206-. https://dx.doi.org/10.22323/2.22010206 1824-2049 https://hdl.handle.net/10356/169692 10.22323/2.22010206 2-s2.0-85150852450 1 22 22010206 en RG166/17 M4082244 Journal of Science Communication © The Author(s). This article is licensed under the terms of the Creative Commons Attribution — NonCommercial — NoDerivativeWorks 4.0 License. application/pdf |
| spellingShingle | Social sciences::Communication Public Engagement With Science And Technology Science And Media Looi, Jiemin Ho, Shirley S. Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube |
| title | Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube |
| title_full | Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube |
| title_fullStr | Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube |
| title_full_unstemmed | Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube |
| title_short | Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube |
| title_sort | spokespersons for science examining social media influencers popularization of controversial technologies on youtube |
| topic | Social sciences::Communication Public Engagement With Science And Technology Science And Media |
| url | https://hdl.handle.net/10356/169692 |
| work_keys_str_mv | AT looijiemin spokespersonsforscienceexaminingsocialmediainfluencerspopularizationofcontroversialtechnologiesonyoutube AT hoshirleys spokespersonsforscienceexaminingsocialmediainfluencerspopularizationofcontroversialtechnologiesonyoutube |