An integrated mHealth campaign to reduce the risk of falling for older adults

The number of falls among older adults is rising due to an aging population worldwide. An integrated communication campaign utilizing mHealth (mobile health) encouraged older adults to perform strength, balance, and flexibility exercises to reduce their risk of falling. Campaign development was guid...

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Main Authors: Brew-Sam, Nicola, Chib, Arul, Torres, Arah Ysabelle Fondevilla, Ng, Joshua Jing Xuan, Wong, Jade Yi Ting, Yeo, Sze-G
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/10356/170412
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author Brew-Sam, Nicola
Chib, Arul
Torres, Arah Ysabelle Fondevilla
Ng, Joshua Jing Xuan
Wong, Jade Yi Ting
Yeo, Sze-G
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Brew-Sam, Nicola
Chib, Arul
Torres, Arah Ysabelle Fondevilla
Ng, Joshua Jing Xuan
Wong, Jade Yi Ting
Yeo, Sze-G
author_sort Brew-Sam, Nicola
collection NTU
description The number of falls among older adults is rising due to an aging population worldwide. An integrated communication campaign utilizing mHealth (mobile health) encouraged older adults to perform strength, balance, and flexibility exercises to reduce their risk of falling. Campaign development was guided by a mixed-method approach which incorporated expert interviews (N = 3), qualitative interviews (N = 22), and a quantitative baseline pre-campaign survey (N = 274) with older adults. We evaluated the campaign impact with a pre-post survey analysis (post n = 141). Impact was measured by knowledge, attitudes, self-efficacy, and behaviors as key Social Cognitive Theory factors to exercise adoption. Results showed that respondents with campaign exposure had a significant increase in all factor scores from pre- to post-campaign survey, which was significantly higher in the group with campaign exposure. The impact evaluation illustrated how digital mobile channels effectively provide means to reach older adults to reduce their risk of falling.
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spelling ntu-10356/1704122023-09-12T00:43:20Z An integrated mHealth campaign to reduce the risk of falling for older adults Brew-Sam, Nicola Chib, Arul Torres, Arah Ysabelle Fondevilla Ng, Joshua Jing Xuan Wong, Jade Yi Ting Yeo, Sze-G Wee Kim Wee School of Communication and Information Social sciences::Communication Campaign Exercise The number of falls among older adults is rising due to an aging population worldwide. An integrated communication campaign utilizing mHealth (mobile health) encouraged older adults to perform strength, balance, and flexibility exercises to reduce their risk of falling. Campaign development was guided by a mixed-method approach which incorporated expert interviews (N = 3), qualitative interviews (N = 22), and a quantitative baseline pre-campaign survey (N = 274) with older adults. We evaluated the campaign impact with a pre-post survey analysis (post n = 141). Impact was measured by knowledge, attitudes, self-efficacy, and behaviors as key Social Cognitive Theory factors to exercise adoption. Results showed that respondents with campaign exposure had a significant increase in all factor scores from pre- to post-campaign survey, which was significantly higher in the group with campaign exposure. The impact evaluation illustrated how digital mobile channels effectively provide means to reach older adults to reduce their risk of falling. Nanyang Technological University This study and project funding were provided by the Nanyang Technological University FYP course project grant, the Do-Good Grant by the Central Singapore Community Development Council, and the Pay-It-Forward Award Grant by the Youth Corps Singapore. 2023-09-12T00:43:19Z 2023-09-12T00:43:19Z 2022 Journal Article Brew-Sam, N., Chib, A., Torres, A. Y. F., Ng, J. J. X., Wong, J. Y. T. & Yeo, S. (2022). An integrated mHealth campaign to reduce the risk of falling for older adults. Journal of Applied Gerontology, 41(5), 1336-1347. https://dx.doi.org/10.1177/07334648211062877 0733-4648 https://hdl.handle.net/10356/170412 10.1177/07334648211062877 35085043 2-s2.0-85124081690 5 41 1336 1347 en Journal of Applied Gerontology © 2022 The Author(s), Article Reuse Guidelines. All rights reserved.
spellingShingle Social sciences::Communication
Campaign
Exercise
Brew-Sam, Nicola
Chib, Arul
Torres, Arah Ysabelle Fondevilla
Ng, Joshua Jing Xuan
Wong, Jade Yi Ting
Yeo, Sze-G
An integrated mHealth campaign to reduce the risk of falling for older adults
title An integrated mHealth campaign to reduce the risk of falling for older adults
title_full An integrated mHealth campaign to reduce the risk of falling for older adults
title_fullStr An integrated mHealth campaign to reduce the risk of falling for older adults
title_full_unstemmed An integrated mHealth campaign to reduce the risk of falling for older adults
title_short An integrated mHealth campaign to reduce the risk of falling for older adults
title_sort integrated mhealth campaign to reduce the risk of falling for older adults
topic Social sciences::Communication
Campaign
Exercise
url https://hdl.handle.net/10356/170412
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