What determines intentions to use mobile fitness apps? The independent and joint influence of social norms

What determines intentions to use mobile fitness apps? The independent and joint influence of social norms

To better understand how different psychosocial components motivate the use of mobile fitness apps, this study integrates two major theories in behavior prediction, theory of planned behavior (TPB) and theory of normative social behavior (TNSB). An online survey was conducted with a random sample of...

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Bibliographic Details
Main Authors: Yeoh, Ryna, Kim, Hye Kyung, Kang, Hyunjin, Lin, Amanda Yujun, Ho, Alvin Daniel, Ho, Kai Feng
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2023
Subjects:
Social sciences::Communication
Planned Behavior
Extended Theory
Online Access:https://hdl.handle.net/10356/170505

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