Best practices in public relations campaign evaluation in Singapore.
This dissertation examined the value of public relations evaluation in Singapore's public relations industry and hopefully contributes significantly to the body of knowledge on local public relations practices. This dissertation investigated whether public relations practitioners in Singapore e...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1708 |
| _version_ | 1811689867194662912 |
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| author | Sim, Alberenee Pei Pei. |
| author2 | Lee, Wai Peng |
| author_facet | Lee, Wai Peng Sim, Alberenee Pei Pei. |
| author_sort | Sim, Alberenee Pei Pei. |
| collection | NTU |
| description | This dissertation examined the value of public relations evaluation in Singapore's public relations industry and hopefully contributes significantly to the body of knowledge on local public relations practices. This dissertation investigated whether public relations practitioners in Singapore evaluated their campaigns and activities; their attitudes towards evaluation; seek to understand how public relations campaigns and activities are evaluated locally; and identify the barriers and facilitators (if any) of campaign evaluation. |
| first_indexed | 2024-10-01T05:54:55Z |
| format | Thesis |
| id | ntu-10356/1708 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:54:55Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/17082019-12-10T13:16:46Z Best practices in public relations campaign evaluation in Singapore. Sim, Alberenee Pei Pei. Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This dissertation examined the value of public relations evaluation in Singapore's public relations industry and hopefully contributes significantly to the body of knowledge on local public relations practices. This dissertation investigated whether public relations practitioners in Singapore evaluated their campaigns and activities; their attitudes towards evaluation; seek to understand how public relations campaigns and activities are evaluated locally; and identify the barriers and facilitators (if any) of campaign evaluation. Master of Mass Communication 2008-09-10T08:35:31Z 2008-09-10T08:35:31Z 2006 2006 Thesis http://hdl.handle.net/10356/1708 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication Sim, Alberenee Pei Pei. Best practices in public relations campaign evaluation in Singapore. |
| title | Best practices in public relations campaign evaluation in Singapore. |
| title_full | Best practices in public relations campaign evaluation in Singapore. |
| title_fullStr | Best practices in public relations campaign evaluation in Singapore. |
| title_full_unstemmed | Best practices in public relations campaign evaluation in Singapore. |
| title_short | Best practices in public relations campaign evaluation in Singapore. |
| title_sort | best practices in public relations campaign evaluation in singapore |
| topic | DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/1708 |
| work_keys_str_mv | AT simalbereneepeipei bestpracticesinpublicrelationscampaignevaluationinsingapore |