Leveraging synergy to drive digital transformation: a systems-theoretic perspective
Given the strategic importance of digital transformation, IS research pays meticulous attention to identifying its key drivers, including awareness, motivation, and capability. Nevertheless, the interaction and synergy among these drivers remain conceptually and empirically understudied. Our study t...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/170963 |
| _version_ | 1811681070864662528 |
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| author | Nguyen, Dinh Khoi Broekhuizen, Thijs Dong, John Qi Verhoef, Peter C. |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Nguyen, Dinh Khoi Broekhuizen, Thijs Dong, John Qi Verhoef, Peter C. |
| author_sort | Nguyen, Dinh Khoi |
| collection | NTU |
| description | Given the strategic importance of digital transformation, IS research pays meticulous attention to identifying its key drivers, including awareness, motivation, and capability. Nevertheless, the interaction and synergy among these drivers remain conceptually and empirically understudied. Our study tries to address this research gap. We first consider digital proactiveness as awareness, change commitment as motivation, and organizational flexibility as the capability driver of digital transformation. Drawing on systems theory, this study proposes the synergy of these three key drivers in steering digital transformation. Recent data from 206 Dutch firms support the existence of synergy, showing that digital proactiveness, change commitment, and organizational flexibility contribute jointly to digital transformation. Our analysis reveals that the effect of organizational flexibility on digital transformation is highest when digital proactiveness and change commitment are both at a high level. This study extends our understanding of the complementary and synergistic digital transformation drivers and broadens research in this tradition by considering the synergy of awareness, motivational, and capability drivers in driving digital transformation. |
| first_indexed | 2024-10-01T03:35:06Z |
| format | Journal Article |
| id | ntu-10356/170963 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:35:06Z |
| publishDate | 2023 |
| record_format | dspace |
| spelling | ntu-10356/1709632023-10-12T15:35:31Z Leveraging synergy to drive digital transformation: a systems-theoretic perspective Nguyen, Dinh Khoi Broekhuizen, Thijs Dong, John Qi Verhoef, Peter C. Nanyang Business School Business::General Digital Proactiveness Change Commitment Given the strategic importance of digital transformation, IS research pays meticulous attention to identifying its key drivers, including awareness, motivation, and capability. Nevertheless, the interaction and synergy among these drivers remain conceptually and empirically understudied. Our study tries to address this research gap. We first consider digital proactiveness as awareness, change commitment as motivation, and organizational flexibility as the capability driver of digital transformation. Drawing on systems theory, this study proposes the synergy of these three key drivers in steering digital transformation. Recent data from 206 Dutch firms support the existence of synergy, showing that digital proactiveness, change commitment, and organizational flexibility contribute jointly to digital transformation. Our analysis reveals that the effect of organizational flexibility on digital transformation is highest when digital proactiveness and change commitment are both at a high level. This study extends our understanding of the complementary and synergistic digital transformation drivers and broadens research in this tradition by considering the synergy of awareness, motivational, and capability drivers in driving digital transformation. Submitted/Accepted version 2023-10-09T07:19:02Z 2023-10-09T07:19:02Z 2023 Journal Article Nguyen, D. K., Broekhuizen, T., Dong, J. Q. & Verhoef, P. C. (2023). Leveraging synergy to drive digital transformation: a systems-theoretic perspective. Information & Management, 60(7), 103836-. https://dx.doi.org/10.1016/j.im.2023.103836 0378-7206 https://hdl.handle.net/10356/170963 10.1016/j.im.2023.103836 2-s2.0-85166940588 7 60 103836 en Information & Management © 2023 Elsevier B.V. All rights reserved. This article may be downloaded for personal use only. Any other use requires prior permission of the copyright holder. The Version of Record is available online at http://doi.org/10.1016/j.im.2023.103836. application/pdf |
| spellingShingle | Business::General Digital Proactiveness Change Commitment Nguyen, Dinh Khoi Broekhuizen, Thijs Dong, John Qi Verhoef, Peter C. Leveraging synergy to drive digital transformation: a systems-theoretic perspective |
| title | Leveraging synergy to drive digital transformation: a systems-theoretic perspective |
| title_full | Leveraging synergy to drive digital transformation: a systems-theoretic perspective |
| title_fullStr | Leveraging synergy to drive digital transformation: a systems-theoretic perspective |
| title_full_unstemmed | Leveraging synergy to drive digital transformation: a systems-theoretic perspective |
| title_short | Leveraging synergy to drive digital transformation: a systems-theoretic perspective |
| title_sort | leveraging synergy to drive digital transformation a systems theoretic perspective |
| topic | Business::General Digital Proactiveness Change Commitment |
| url | https://hdl.handle.net/10356/170963 |
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