Adjusting news accuracy perceptions after deepfakes exposure: evidence from a non-Western context
Empirical studies examining if and how deepfakes would evoke news skepticism and discredit social trust in societies with low levels of digital literacy are limited. Recognizing the gap in the literature, this study conducts a survey experiment in India. We test whether individuals adjust their perc...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/171262 |
| _version_ | 1826113000390524928 |
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| author | Saifuddin Ahmed Wang, Yifei Bee, Adeline Wei Ting |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Saifuddin Ahmed Wang, Yifei Bee, Adeline Wei Ting |
| author_sort | Saifuddin Ahmed |
| collection | NTU |
| description | Empirical studies examining if and how deepfakes would evoke news skepticism and discredit social trust in societies with low levels of digital literacy are limited. Recognizing the gap in the literature, this study conducts a survey experiment in India. We test whether individuals adjust their perceptions of news accuracy after being exposed to a deepfake about the subject of the news. Furthermore, we examine if cognitive ability will play a critical role in distinguishing how participants readjust their perceptions of news accuracy. In line with the propositions, we find that those exposed to a malicious deepfake video are primed to lower their initial positive news accuracy perceptions (featuring the subject) than those exposed to an informational video (featuring the subject). We also observe that the adjustments of news accuracy perceptions after being exposed to a deepfake are not dependent on the cognitive ability of social media news users. Finally, we discuss the theoretical and practical implications of our work. |
| first_indexed | 2024-10-01T03:16:22Z |
| format | Journal Article |
| id | ntu-10356/171262 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:16:22Z |
| publishDate | 2023 |
| record_format | dspace |
| spelling | ntu-10356/1712622024-07-05T01:55:16Z Adjusting news accuracy perceptions after deepfakes exposure: evidence from a non-Western context Saifuddin Ahmed Wang, Yifei Bee, Adeline Wei Ting Wee Kim Wee School of Communication and Information Social Sciences News accuracy Deepfakes Empirical studies examining if and how deepfakes would evoke news skepticism and discredit social trust in societies with low levels of digital literacy are limited. Recognizing the gap in the literature, this study conducts a survey experiment in India. We test whether individuals adjust their perceptions of news accuracy after being exposed to a deepfake about the subject of the news. Furthermore, we examine if cognitive ability will play a critical role in distinguishing how participants readjust their perceptions of news accuracy. In line with the propositions, we find that those exposed to a malicious deepfake video are primed to lower their initial positive news accuracy perceptions (featuring the subject) than those exposed to an informational video (featuring the subject). We also observe that the adjustments of news accuracy perceptions after being exposed to a deepfake are not dependent on the cognitive ability of social media news users. Finally, we discuss the theoretical and practical implications of our work. 2023-10-18T02:06:48Z 2023-10-18T02:06:48Z 2023 Journal Article Saifuddin Ahmed, Wang, Y. & Bee, A. W. T. (2023). Adjusting news accuracy perceptions after deepfakes exposure: evidence from a non-Western context. Telematics and Informatics, 84, 102047-. https://dx.doi.org/10.1016/j.tele.2023.102047 0736-5853 https://hdl.handle.net/10356/171262 10.1016/j.tele.2023.102047 2-s2.0-85168797345 84 102047 en Telematics and Informatics © 2023 Elsevier Ltd. All rights reserved. |
| spellingShingle | Social Sciences News accuracy Deepfakes Saifuddin Ahmed Wang, Yifei Bee, Adeline Wei Ting Adjusting news accuracy perceptions after deepfakes exposure: evidence from a non-Western context |
| title | Adjusting news accuracy perceptions after deepfakes exposure: evidence from a non-Western context |
| title_full | Adjusting news accuracy perceptions after deepfakes exposure: evidence from a non-Western context |
| title_fullStr | Adjusting news accuracy perceptions after deepfakes exposure: evidence from a non-Western context |
| title_full_unstemmed | Adjusting news accuracy perceptions after deepfakes exposure: evidence from a non-Western context |
| title_short | Adjusting news accuracy perceptions after deepfakes exposure: evidence from a non-Western context |
| title_sort | adjusting news accuracy perceptions after deepfakes exposure evidence from a non western context |
| topic | Social Sciences News accuracy Deepfakes |
| url | https://hdl.handle.net/10356/171262 |
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