Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews
The perceived helpfulness of online product reviews plays a critical role in consumers’ decisions in e-commerce. In this context, based on the literature on information processing and cultural effects, this study explored the role of review features in the perceived helpfulness of online movie revie...
Main Authors: | Kong, Juan, Lou, Chen |
---|---|
Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Journal Article |
Language: | English |
Published: |
2023
|
Subjects: | |
Online Access: | https://hdl.handle.net/10356/172216 |
Similar Items
-
Exploiting feature extraction techniques on users’ reviews for movies recommendation
by: Rafael M. D’Addio, et al.
Published: (2017-06-01) -
Do I believe in this brand? The moderating effect of culture on brand credibility.
by: Sebastian Wentrup, et al.
Published: (2010-06-01) -
Sentiment Analysis on IMDb Movie Reviews Using Hybrid Feature Extraction Method
by: Keerthi Kumar, et al.
Published: (2019-06-01) -
Online movie review as a person-oriented type of discourse
by: Olesya R. Galiullina
Published: (2022-04-01) -
An Emotionally Intuitive Fuzzy TODIM Methodology for Decision Making Based on Online Reviews: Insights from Movie Rankings
by: Qi Wang, et al.
Published: (2023-10-01)