Influencing cardio-pulmonary resuscitation intentions in Singapore : an examination of the effects of message appeals on protection motivation theory.

Influencing cardio-pulmonary resuscitation intentions in Singapore : an examination of the effects of message appeals on protection motivation theory.

Cardiopulmonary resuscitation (CPR) is crucial for survival during sudden cardiac arrest (Hopstock, 2007), the most frequent cause of death resulting from coronary heart diseases. Figures from different countries have shown that the typical low survival rate of pre-hospital cardiac arrest victims ca...

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Bibliographic Details
Main Authors: Chia, Kenneth Mu Mao., Leow, Shallyn Xue Ling., Lin, Kaiyan., Ng, Chrong Meng.
Other Authors: May Oo Lwin
Format: Final Year Project (FYP)
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Communication::Audience research
Online Access:http://hdl.handle.net/10356/17276

Internet

http://hdl.handle.net/10356/17276

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