Go Red for women 2009
Go Red For Women is a health campaign initiated by the American Heart Association and was adopted by the Singapore Heart Foundation in 2005. In Singapore, the campaign aims to promote awareness that heart disease and stroke is the number one killer of women. This report discusses the marketing str...
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/17316 |
| _version_ | 1826111053002440704 |
|---|---|
| author | Goh, Janus Kit Meng Goh, Yiyan Denise Gail Chung, Angelina Li Na Wang, Dylan Kok Wee |
| author2 | Yeoh Kok Cheow |
| author_facet | Yeoh Kok Cheow Goh, Janus Kit Meng Goh, Yiyan Denise Gail Chung, Angelina Li Na Wang, Dylan Kok Wee |
| author_sort | Goh, Janus Kit Meng |
| collection | NTU |
| description | Go Red For Women is a health campaign initiated by the American Heart Association and was adopted by the Singapore Heart Foundation in 2005. In Singapore, the campaign aims to promote awareness that heart disease and stroke is the number one killer of women.
This report discusses the marketing strategies introduced by the authors from Nanyang Technological University (NTU) in collaboration with the Singapore Heart Foundation for the 2009 Go Red For Women campaign.
The authors were able to create a sustainable campaign that doubled the awareness level amongst young, working women in Singapore that heart disease and stroke is the number one killer of women by the end of February 2009. This report includes research that shaped the communication plans, strategies, execution and an evaluation of the final campaign. |
| first_indexed | 2024-10-01T02:44:18Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/17316 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:44:18Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/173162019-12-10T14:41:55Z Go Red for women 2009 Goh, Janus Kit Meng Goh, Yiyan Denise Gail Chung, Angelina Li Na Wang, Dylan Kok Wee Yeoh Kok Cheow Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Go Red For Women is a health campaign initiated by the American Heart Association and was adopted by the Singapore Heart Foundation in 2005. In Singapore, the campaign aims to promote awareness that heart disease and stroke is the number one killer of women. This report discusses the marketing strategies introduced by the authors from Nanyang Technological University (NTU) in collaboration with the Singapore Heart Foundation for the 2009 Go Red For Women campaign. The authors were able to create a sustainable campaign that doubled the awareness level amongst young, working women in Singapore that heart disease and stroke is the number one killer of women by the end of February 2009. This report includes research that shaped the communication plans, strategies, execution and an evaluation of the final campaign. Bachelor of Communication Studies 2009-06-05T07:31:40Z 2009-06-05T07:31:40Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/17316 en Nanyang Technological University 295 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Goh, Janus Kit Meng Goh, Yiyan Denise Gail Chung, Angelina Li Na Wang, Dylan Kok Wee Go Red for women 2009 |
| title | Go Red for women 2009 |
| title_full | Go Red for women 2009 |
| title_fullStr | Go Red for women 2009 |
| title_full_unstemmed | Go Red for women 2009 |
| title_short | Go Red for women 2009 |
| title_sort | go red for women 2009 |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/17316 |
| work_keys_str_mv | AT gohjanuskitmeng goredforwomen2009 AT gohyiyandenisegail goredforwomen2009 AT chungangelinalina goredforwomen2009 AT wangdylankokwee goredforwomen2009 |