Never in a 100 years: a journey in search of a new visual identity
Inspired by the assertion of Singapore’s founding leader, MM Lee Kuan Yew that “never in a 100 years to evolve a Singaporean culture,” this paper embarks on a experimental journey using the Visual Identity Discovery Approach (VIDA) to unveil a fresh visual culture and identity for Singapore. The...
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| Other Authors: | |
| Format: | Conference Paper |
| Language: | English |
| Published: |
2024
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| Online Access: | https://hdl.handle.net/10356/174351 https://www.designedasia.com/past-forums.html |
| _version_ | 1811697294463991808 |
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| author | Yeo, Jesvin Puay-Hwa |
| author2 | School of Art, Design and Media |
| author_facet | School of Art, Design and Media Yeo, Jesvin Puay-Hwa |
| author_sort | Yeo, Jesvin Puay-Hwa |
| collection | NTU |
| description | Inspired by the assertion of Singapore’s founding leader, MM
Lee Kuan Yew that “never in a 100 years to evolve a
Singaporean culture,” this paper embarks on a experimental
journey using the Visual Identity Discovery Approach (VIDA) to
unveil a fresh visual culture and identity for Singapore. The experimental approach was applied to 33 graphic design
projects, and through the development and implementation of VIDA, this paper documents the process of deconstructing
existing images of Singapore to identify keywords. These
keywords serve as the foundation for reconstructing a novel
visual culture and identity. The ultimate goal is to establish a
clear visual direction for future graphic designers, fostering the
development of a unique Singaporean style across all graphic design outcomes.
By intertwining theory with practical application, the research contributes to the ongoing dialogue about Singapore’s evolving cultural identity and the role graphic design plays in shaping and expressing it. |
| first_indexed | 2024-10-01T07:52:58Z |
| format | Conference Paper |
| id | ntu-10356/174351 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:52:58Z |
| publishDate | 2024 |
| record_format | dspace |
| spelling | ntu-10356/1743512024-03-30T16:52:47Z Never in a 100 years: a journey in search of a new visual identity Yeo, Jesvin Puay-Hwa School of Art, Design and Media DesignEd Asia Conference 2008 Arts and Humanities Visual identity Graphic design Inspired by the assertion of Singapore’s founding leader, MM Lee Kuan Yew that “never in a 100 years to evolve a Singaporean culture,” this paper embarks on a experimental journey using the Visual Identity Discovery Approach (VIDA) to unveil a fresh visual culture and identity for Singapore. The experimental approach was applied to 33 graphic design projects, and through the development and implementation of VIDA, this paper documents the process of deconstructing existing images of Singapore to identify keywords. These keywords serve as the foundation for reconstructing a novel visual culture and identity. The ultimate goal is to establish a clear visual direction for future graphic designers, fostering the development of a unique Singaporean style across all graphic design outcomes. By intertwining theory with practical application, the research contributes to the ongoing dialogue about Singapore’s evolving cultural identity and the role graphic design plays in shaping and expressing it. Published version 2024-03-27T01:53:13Z 2024-03-27T01:53:13Z 2008 Conference Paper Yeo, J. P. (2008). Never in a 100 years: a journey in search of a new visual identity. DesignEd Asia Conference 2008, 1-17. https://hdl.handle.net/10356/174351 https://www.designedasia.com/past-forums.html 1 17 en © 2008 The Hong Kong Polytechnic University. All rights reserved. This article may be downloaded for personal use only. Any other use requires prior permission of the copyright holder. application/pdf |
| spellingShingle | Arts and Humanities Visual identity Graphic design Yeo, Jesvin Puay-Hwa Never in a 100 years: a journey in search of a new visual identity |
| title | Never in a 100 years: a journey in search of a new visual identity |
| title_full | Never in a 100 years: a journey in search of a new visual identity |
| title_fullStr | Never in a 100 years: a journey in search of a new visual identity |
| title_full_unstemmed | Never in a 100 years: a journey in search of a new visual identity |
| title_short | Never in a 100 years: a journey in search of a new visual identity |
| title_sort | never in a 100 years a journey in search of a new visual identity |
| topic | Arts and Humanities Visual identity Graphic design |
| url | https://hdl.handle.net/10356/174351 https://www.designedasia.com/past-forums.html |
| work_keys_str_mv | AT yeojesvinpuayhwa neverina100yearsajourneyinsearchofanewvisualidentity |