Stay clear with Pap smears
Stay Clear with Pap Smears investigates the types of rational arguments and heuristic cues that are most effective for Pap smear campaign strategies among Singaporean women aged 23-29. Our research objectives are to [1] understand motivations and barriers towards getting Pap smears, [2] investigate...
| Main Authors: | , , , |
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/174372 |
| _version_ | 1826113532981149696 |
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| author | Law, Chloe Ying Tong Quek, Yan Jun Lee, En Kiang, Charmaine |
| author2 | Kay (Hye Kyung) Kim |
| author_facet | Kay (Hye Kyung) Kim Law, Chloe Ying Tong Quek, Yan Jun Lee, En Kiang, Charmaine |
| author_sort | Law, Chloe Ying Tong |
| collection | NTU |
| description | Stay Clear with Pap Smears investigates the types of rational arguments and heuristic cues that are most effective for Pap smear campaign strategies among Singaporean women aged 23-29. Our research objectives are to [1] understand motivations and barriers towards getting Pap smears, [2] investigate the most persuasive ELM factors vis-à-vis Pap smears, and to [3] discover important factors beyond the ELM.
In Study 1, focus group discussions (n=20) were carried out among women aged 23-29. Participants shared their thoughts about several ads and drew one they felt would be most persuasive to them. These activities were used to help identify salient factors that encouraged Pap smear uptake. However, as results were inconclusive, we conducted Study 2, comprising a 2-week Instagram campaign, employing a 2 (source: human/organisation; between-subjects) X 2 (information completeness: simple/complete; within-subjects) X 3 (fear: none/low/moderate; within subjects) mixed factorial design (n=214). Results showed that [A] information source did not significantly persuade our TA to get Pap smears [B] high information completeness was preferred and increased post persuasiveness and [C] low fear and no fear messages were most persuasive. Finally, we discussed practical uses of our findings to guide future womens’ health campaigns. |
| first_indexed | 2024-10-01T03:24:46Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/174372 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:24:46Z |
| publishDate | 2024 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1743722024-03-31T15:34:13Z Stay clear with Pap smears Law, Chloe Ying Tong Quek, Yan Jun Lee, En Kiang, Charmaine Kay (Hye Kyung) Kim Lew Zijian Wee Kim Wee School of Communication and Information zlew@ntu.edu.sg, HKKim@ntu.edu.sg Arts and Humanities Pap smear tests Cervical cancer Instagram Elaboration likelihood model Persuasion Singapore Health communication strategies Information completeness Information source Fear levels Stay Clear with Pap Smears investigates the types of rational arguments and heuristic cues that are most effective for Pap smear campaign strategies among Singaporean women aged 23-29. Our research objectives are to [1] understand motivations and barriers towards getting Pap smears, [2] investigate the most persuasive ELM factors vis-à-vis Pap smears, and to [3] discover important factors beyond the ELM. In Study 1, focus group discussions (n=20) were carried out among women aged 23-29. Participants shared their thoughts about several ads and drew one they felt would be most persuasive to them. These activities were used to help identify salient factors that encouraged Pap smear uptake. However, as results were inconclusive, we conducted Study 2, comprising a 2-week Instagram campaign, employing a 2 (source: human/organisation; between-subjects) X 2 (information completeness: simple/complete; within-subjects) X 3 (fear: none/low/moderate; within subjects) mixed factorial design (n=214). Results showed that [A] information source did not significantly persuade our TA to get Pap smears [B] high information completeness was preferred and increased post persuasiveness and [C] low fear and no fear messages were most persuasive. Finally, we discussed practical uses of our findings to guide future womens’ health campaigns. Bachelor's degree 2024-03-28T02:36:50Z 2024-03-28T02:36:50Z 2024 Final Year Project (FYP) Law, C. Y. T., Quek, Y. J., Lee, E. & Kiang, C. (2024). Stay clear with Pap smears. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/174372 https://hdl.handle.net/10356/174372 en CS/23/019 application/pdf Nanyang Technological University |
| spellingShingle | Arts and Humanities Pap smear tests Cervical cancer Elaboration likelihood model Persuasion Singapore Health communication strategies Information completeness Information source Fear levels Law, Chloe Ying Tong Quek, Yan Jun Lee, En Kiang, Charmaine Stay clear with Pap smears |
| title | Stay clear with Pap smears |
| title_full | Stay clear with Pap smears |
| title_fullStr | Stay clear with Pap smears |
| title_full_unstemmed | Stay clear with Pap smears |
| title_short | Stay clear with Pap smears |
| title_sort | stay clear with pap smears |
| topic | Arts and Humanities Pap smear tests Cervical cancer Elaboration likelihood model Persuasion Singapore Health communication strategies Information completeness Information source Fear levels |
| url | https://hdl.handle.net/10356/174372 |
| work_keys_str_mv | AT lawchloeyingtong stayclearwithpapsmears AT quekyanjun stayclearwithpapsmears AT leeen stayclearwithpapsmears AT kiangcharmaine stayclearwithpapsmears |