Bro-tect your skin: an applied research study on sunscreen usage amongst men in Singapore
Bro-tect Your Skin is an applied communications research project presenting a new area of study in sunscreen marketing research. We test the effectiveness of advertising messaging trends—language variation (Singlish or Standard English) and attribute type (hedonic or utilitarian)—in enhancing sunscr...
Main Authors: | Lim, Jocelyn Yan Jia, Chan, Grace Wen Min, Puan, Xin, Goh, Charmaine Chan Mi |
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Other Authors: | Sonny Ben Rosenthal |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
Nanyang Technological University
2024
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/174396 |
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