Bro-tect your skin: an applied research study on sunscreen usage amongst men in Singapore

Bro-tect your skin: an applied research study on sunscreen usage amongst men in Singapore

Bro-tect Your Skin is an applied communications research project presenting a new area of study in sunscreen marketing research. We test the effectiveness of advertising messaging trends—language variation (Singlish or Standard English) and attribute type (hedonic or utilitarian)—in enhancing sunscr...

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Bibliographic Details
Main Authors: Lim, Jocelyn Yan Jia, Chan, Grace Wen Min, Puan, Xin, Goh, Charmaine Chan Mi
Other Authors: Sonny Ben Rosenthal
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2024
Subjects:
Other
Sunscreen marketing
Stereotype content model
Language variation
Attribute type
Hedonic
Utilitarian
Online Access:https://hdl.handle.net/10356/174396

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