Lose the tension with Hyperbot: an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening
Hypertension is the single most important risk factor for cardiovascular diseases (CVD). It is called a “silent killer” due to the lack of symptoms, and there are generally low levels of hypertension awareness observed among the population. Chatbots have demonstrated potential to improve self-manage...
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
Nanyang Technological University
2024
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/174414 |
| _version_ | 1811693872701505536 |
|---|---|
| author | Song, Janelle Yu Wei Lim, Cheryl Yu Yee Tien, Deborah Nien Ci Tan, Derrick Rui Yang |
| author2 | Kay (Hye Kyung) Kim |
| author_facet | Kay (Hye Kyung) Kim Song, Janelle Yu Wei Lim, Cheryl Yu Yee Tien, Deborah Nien Ci Tan, Derrick Rui Yang |
| author_sort | Song, Janelle Yu Wei |
| collection | NTU |
| description | Hypertension is the single most important risk factor for cardiovascular diseases (CVD). It is called a “silent killer” due to the lack of symptoms, and there are generally low levels of hypertension awareness observed among the population. Chatbots have demonstrated potential to improve self-management behaviours for diseases, but there have been limited studies conducted for hypertension screening advocacy. Our study aims to launch a pilot campaign that examines the influence of empathetic language and multiple cues in a chatbot on young adults’ intentions to attend hypertension screening.
A study was first conducted among our target audience to understand their perceptions of popular social media platforms. This survey (N = 77) revealed that Telegram Messenger was perceived to be the most media-rich and most frequently used platform. We then designed four chatbots in our pilot campaign and deployed them on Telegram to test for potential effects of empathetic language and multiple cues on encouraging intentions to engage in our desired health behaviour, alongside a control group. Results (N = 150) showed that while the chatbots effectively increased participants’ intentions, empathetic language and multiple cues did not significantly impact these intentions. Practical implications in health communication from our study were discussed. |
| first_indexed | 2024-10-01T06:58:35Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/174414 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:58:35Z |
| publishDate | 2024 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1744142024-03-31T15:35:57Z Lose the tension with Hyperbot: an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening Song, Janelle Yu Wei Lim, Cheryl Yu Yee Tien, Deborah Nien Ci Tan, Derrick Rui Yang Kay (Hye Kyung) Kim Wee Kim Wee School of Communication and Information HKKim@ntu.edu.sg Arts and Humanities Social Sciences Chatbot Hypertension Theory of planned behaviour Empathy Multiple cues Media richness Telegram Hypertension is the single most important risk factor for cardiovascular diseases (CVD). It is called a “silent killer” due to the lack of symptoms, and there are generally low levels of hypertension awareness observed among the population. Chatbots have demonstrated potential to improve self-management behaviours for diseases, but there have been limited studies conducted for hypertension screening advocacy. Our study aims to launch a pilot campaign that examines the influence of empathetic language and multiple cues in a chatbot on young adults’ intentions to attend hypertension screening. A study was first conducted among our target audience to understand their perceptions of popular social media platforms. This survey (N = 77) revealed that Telegram Messenger was perceived to be the most media-rich and most frequently used platform. We then designed four chatbots in our pilot campaign and deployed them on Telegram to test for potential effects of empathetic language and multiple cues on encouraging intentions to engage in our desired health behaviour, alongside a control group. Results (N = 150) showed that while the chatbots effectively increased participants’ intentions, empathetic language and multiple cues did not significantly impact these intentions. Practical implications in health communication from our study were discussed. Bachelor's degree 2024-03-28T03:04:26Z 2024-03-28T03:04:26Z 2024 Final Year Project (FYP) Song, J. Y. W., Lim, C. Y. Y., Tien, D. N. C. & Tan, D. R. Y. (2024). Lose the tension with Hyperbot: an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/174414 https://hdl.handle.net/10356/174414 en application/pdf Nanyang Technological University |
| spellingShingle | Arts and Humanities Social Sciences Chatbot Hypertension Theory of planned behaviour Empathy Multiple cues Media richness Telegram Song, Janelle Yu Wei Lim, Cheryl Yu Yee Tien, Deborah Nien Ci Tan, Derrick Rui Yang Lose the tension with Hyperbot: an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening |
| title | Lose the tension with Hyperbot: an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening |
| title_full | Lose the tension with Hyperbot: an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening |
| title_fullStr | Lose the tension with Hyperbot: an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening |
| title_full_unstemmed | Lose the tension with Hyperbot: an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening |
| title_short | Lose the tension with Hyperbot: an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening |
| title_sort | lose the tension with hyperbot an applied communications research on the effects of chatbot empathy and multiple cues in communicating for hypertension screening |
| topic | Arts and Humanities Social Sciences Chatbot Hypertension Theory of planned behaviour Empathy Multiple cues Media richness Telegram |
| url | https://hdl.handle.net/10356/174414 |
| work_keys_str_mv | AT songjanelleyuwei losethetensionwithhyperbotanappliedcommunicationsresearchontheeffectsofchatbotempathyandmultiplecuesincommunicatingforhypertensionscreening AT limcherylyuyee losethetensionwithhyperbotanappliedcommunicationsresearchontheeffectsofchatbotempathyandmultiplecuesincommunicatingforhypertensionscreening AT tiendeborahnienci losethetensionwithhyperbotanappliedcommunicationsresearchontheeffectsofchatbotempathyandmultiplecuesincommunicatingforhypertensionscreening AT tanderrickruiyang losethetensionwithhyperbotanappliedcommunicationsresearchontheeffectsofchatbotempathyandmultiplecuesincommunicatingforhypertensionscreening |