Consumer acceptance of urban drone delivery: the role of perceived anthropomorphic characteristics
With the growth of online retailing, drone delivery has emerged as a potential solution for efficient last-mile delivery. As consumer acceptance is a key prerequisite for the wide application of drones, this research aims to understand the role of anthropomorphic characteristics in consumer acceptan...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2024
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/175862 |
| _version_ | 1826118192018227200 |
|---|---|
| author | Li, Xue Lee, Glenys Jia Xuan Yuen, Kum Fai |
| author2 | School of Civil and Environmental Engineering |
| author_facet | School of Civil and Environmental Engineering Li, Xue Lee, Glenys Jia Xuan Yuen, Kum Fai |
| author_sort | Li, Xue |
| collection | NTU |
| description | With the growth of online retailing, drone delivery has emerged as a potential solution for efficient last-mile delivery. As consumer acceptance is a key prerequisite for the wide application of drones, this research aims to understand the role of anthropomorphic characteristics in consumer acceptance of drone delivery services. The theoretical explanatory model is anchored on the theory of planned behaviour and anthropomorphism theory. A total of 450 responses were collected from Singapore. It was found that perceived anthropomorphic characteristics of delivery drones and interaction quality with delivery drones positively and significantly impact consumers' behavioural intention toward drone delivery. In addition, the findings suggested that perceived anthropomorphic characteristics of delivery drones positively and indirectly influence consumers' behavioural intentions through subjective norms, perceived behavioural control, and attitudes. This study contributes to behavioural research by introducing anthropomorphism to explain consumers' intentions toward drone delivery. The results provide practical implications for drone manufacturers, service providers, and regulators for fostering consumers' acceptance of drones via product design, marketing, and regulations. |
| first_indexed | 2024-10-01T04:39:41Z |
| format | Journal Article |
| id | ntu-10356/175862 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:39:41Z |
| publishDate | 2024 |
| record_format | dspace |
| spelling | ntu-10356/1758622024-05-08T05:31:33Z Consumer acceptance of urban drone delivery: the role of perceived anthropomorphic characteristics Li, Xue Lee, Glenys Jia Xuan Yuen, Kum Fai School of Civil and Environmental Engineering Engineering Theory of planned behaviour Drone delivery With the growth of online retailing, drone delivery has emerged as a potential solution for efficient last-mile delivery. As consumer acceptance is a key prerequisite for the wide application of drones, this research aims to understand the role of anthropomorphic characteristics in consumer acceptance of drone delivery services. The theoretical explanatory model is anchored on the theory of planned behaviour and anthropomorphism theory. A total of 450 responses were collected from Singapore. It was found that perceived anthropomorphic characteristics of delivery drones and interaction quality with delivery drones positively and significantly impact consumers' behavioural intention toward drone delivery. In addition, the findings suggested that perceived anthropomorphic characteristics of delivery drones positively and indirectly influence consumers' behavioural intentions through subjective norms, perceived behavioural control, and attitudes. This study contributes to behavioural research by introducing anthropomorphism to explain consumers' intentions toward drone delivery. The results provide practical implications for drone manufacturers, service providers, and regulators for fostering consumers' acceptance of drones via product design, marketing, and regulations. 2024-05-08T05:31:33Z 2024-05-08T05:31:33Z 2024 Journal Article Li, X., Lee, G. J. X. & Yuen, K. F. (2024). Consumer acceptance of urban drone delivery: the role of perceived anthropomorphic characteristics. Cities, 148, 104867-. https://dx.doi.org/10.1016/j.cities.2024.104867 0264-2751 https://hdl.handle.net/10356/175862 10.1016/j.cities.2024.104867 2-s2.0-85185513743 148 104867 en Cities © 2024 Elsevier Ltd. All rights reserved. |
| spellingShingle | Engineering Theory of planned behaviour Drone delivery Li, Xue Lee, Glenys Jia Xuan Yuen, Kum Fai Consumer acceptance of urban drone delivery: the role of perceived anthropomorphic characteristics |
| title | Consumer acceptance of urban drone delivery: the role of perceived anthropomorphic characteristics |
| title_full | Consumer acceptance of urban drone delivery: the role of perceived anthropomorphic characteristics |
| title_fullStr | Consumer acceptance of urban drone delivery: the role of perceived anthropomorphic characteristics |
| title_full_unstemmed | Consumer acceptance of urban drone delivery: the role of perceived anthropomorphic characteristics |
| title_short | Consumer acceptance of urban drone delivery: the role of perceived anthropomorphic characteristics |
| title_sort | consumer acceptance of urban drone delivery the role of perceived anthropomorphic characteristics |
| topic | Engineering Theory of planned behaviour Drone delivery |
| url | https://hdl.handle.net/10356/175862 |
| work_keys_str_mv | AT lixue consumeracceptanceofurbandronedeliverytheroleofperceivedanthropomorphiccharacteristics AT leeglenysjiaxuan consumeracceptanceofurbandronedeliverytheroleofperceivedanthropomorphiccharacteristics AT yuenkumfai consumeracceptanceofurbandronedeliverytheroleofperceivedanthropomorphiccharacteristics |