Impact of internet on publishing and marketing of books.
This dissertation gives an overview of the book publishing industry, discusses the traditional characteristics of marketing of books in the different segments of the industry and the new areas that are emerging as a result of technological advances.
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1763 |
| _version_ | 1811689989268832256 |
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| author | Tay, Lee Ling. |
| author2 | Suliman Hawamdeh |
| author_facet | Suliman Hawamdeh Tay, Lee Ling. |
| author_sort | Tay, Lee Ling. |
| collection | NTU |
| description | This dissertation gives an overview of the book publishing industry, discusses the traditional characteristics of marketing of books in the different segments of the industry and the new areas that are emerging as a result of technological advances. |
| first_indexed | 2024-10-01T05:56:52Z |
| format | Thesis |
| id | ntu-10356/1763 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:56:52Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/17632019-12-10T12:27:36Z Impact of internet on publishing and marketing of books. Tay, Lee Ling. Suliman Hawamdeh Wee Kim Wee School of Communication and Information DRNTU::Business::Industries and labor DRNTU::Library and information science::Book industries and trade This dissertation gives an overview of the book publishing industry, discusses the traditional characteristics of marketing of books in the different segments of the industry and the new areas that are emerging as a result of technological advances. Master of Science (Information Studies) 2008-09-10T08:36:02Z 2008-09-10T08:36:02Z 2003 2003 Thesis http://hdl.handle.net/10356/1763 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor DRNTU::Library and information science::Book industries and trade Tay, Lee Ling. Impact of internet on publishing and marketing of books. |
| title | Impact of internet on publishing and marketing of books. |
| title_full | Impact of internet on publishing and marketing of books. |
| title_fullStr | Impact of internet on publishing and marketing of books. |
| title_full_unstemmed | Impact of internet on publishing and marketing of books. |
| title_short | Impact of internet on publishing and marketing of books. |
| title_sort | impact of internet on publishing and marketing of books |
| topic | DRNTU::Business::Industries and labor DRNTU::Library and information science::Book industries and trade |
| url | http://hdl.handle.net/10356/1763 |
| work_keys_str_mv | AT tayleeling impactofinternetonpublishingandmarketingofbooks |