Unveiling consumers' nonlinear evaluation of service performances in online food delivery: a quantitative Kano analysis
Purpose: The study proposes an evaluation model that allows quantitative characterization of the effects of service quality on consumer’s satisfaction for online food delivery (OFD) services in a nonlinear manner. As such, the authors endeavor to bridge the research-to-practice gaps whereby the effe...
Main Authors: | Ma, Bohao, Limierta, Jessica, Teo, Chee-Chong, Wong, Yiik Diew |
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Other Authors: | School of Civil and Environmental Engineering |
Format: | Journal Article |
Language: | English |
Published: |
2024
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/178206 |
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