Look good, feel great: a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices. The goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in Singapore.
This paper introduces Look Good, Feel Great, a health communication campaign aimed at raising awareness of Digital Eye Strain (DES) and promoting the ergonomic use of digital devices. In today's technologically driven society, the increased reliance on digital devices has heightened the risk...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/179378 |
| _version_ | 1826115325299523584 |
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| author | Wong, Chloe Kai-Xin Quek, Czeinwen Soh, Debra Kai Ying Kwek, Rachel Ying Ying |
| author2 | Lee Chun Wah |
| author_facet | Lee Chun Wah Wong, Chloe Kai-Xin Quek, Czeinwen Soh, Debra Kai Ying Kwek, Rachel Ying Ying |
| author_sort | Wong, Chloe Kai-Xin |
| collection | NTU |
| description | This paper introduces Look Good, Feel Great, a health communication campaign aimed at raising awareness of Digital Eye Strain (DES) and promoting the ergonomic use of digital devices.
In today's technologically driven society, the increased reliance on digital devices has heightened the risk of DES, particularly in Asia. This underscores the importance of addressing the lack of awareness and perceived risk associated with the condition. To address this issue, the campaign targeted young adults aged 19 to 27 living in Singapore, aiming to educate them and reduce the prevalence of DES.
This campaign integrated theoretical constructs from the Theory of Planned Behavior (TPB) and insights gleaned from qualitative and quantitative formative research to inform its strategies and tactics. The campaign unfolded over a 12-week period, comprising three key phases: “Eye Know” (raising awareness), “Eye Can” (fostering TPB constructs), and “Eye Do” (reinforcing strategies). Employing a digital-first approach, the campaign leveraged on social media platforms such as Instagram, Telegram, and a dedicated campaign website to engage the target audience. Additionally, offline activities including a physical event and a recreational
activity were organised to complement the digital efforts.
Evaluation based on the quantitative post-campaign survey indicates that the campaign successfully achieved its impact objectives, demonstrating significant improvements in attitudes, subjective norms, perceived behavioural control, and behavioural intentions regarding the adoption of the recommended ergonomic practices. As the first campaign of its kind in Singapore, the insights and recommendations obtained from this initiative can serve as valuable guidance for future endeavours addressing DES. |
| first_indexed | 2024-10-01T03:53:38Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/179378 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:53:38Z |
| publishDate | 2024 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1793782024-08-04T15:35:22Z Look good, feel great: a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices. The goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in Singapore. Wong, Chloe Kai-Xin Quek, Czeinwen Soh, Debra Kai Ying Kwek, Rachel Ying Ying Lee Chun Wah Wee Kim Wee School of Communication and Information TCWLEE@ntu.edu.sg Arts and Humanities Social Sciences This paper introduces Look Good, Feel Great, a health communication campaign aimed at raising awareness of Digital Eye Strain (DES) and promoting the ergonomic use of digital devices. In today's technologically driven society, the increased reliance on digital devices has heightened the risk of DES, particularly in Asia. This underscores the importance of addressing the lack of awareness and perceived risk associated with the condition. To address this issue, the campaign targeted young adults aged 19 to 27 living in Singapore, aiming to educate them and reduce the prevalence of DES. This campaign integrated theoretical constructs from the Theory of Planned Behavior (TPB) and insights gleaned from qualitative and quantitative formative research to inform its strategies and tactics. The campaign unfolded over a 12-week period, comprising three key phases: “Eye Know” (raising awareness), “Eye Can” (fostering TPB constructs), and “Eye Do” (reinforcing strategies). Employing a digital-first approach, the campaign leveraged on social media platforms such as Instagram, Telegram, and a dedicated campaign website to engage the target audience. Additionally, offline activities including a physical event and a recreational activity were organised to complement the digital efforts. Evaluation based on the quantitative post-campaign survey indicates that the campaign successfully achieved its impact objectives, demonstrating significant improvements in attitudes, subjective norms, perceived behavioural control, and behavioural intentions regarding the adoption of the recommended ergonomic practices. As the first campaign of its kind in Singapore, the insights and recommendations obtained from this initiative can serve as valuable guidance for future endeavours addressing DES. Bachelor's degree 2024-07-29T08:34:27Z 2024-07-29T08:34:27Z 2024 Final Year Project (FYP) Wong, C. K., Quek, C., Soh, D. K. Y. & Kwek, R. Y. Y. (2024). Look good, feel great: a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices. The goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in Singapore.. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/179378 https://hdl.handle.net/10356/179378 en CS/23/018 application/pdf application/pdf Nanyang Technological University |
| spellingShingle | Arts and Humanities Social Sciences Wong, Chloe Kai-Xin Quek, Czeinwen Soh, Debra Kai Ying Kwek, Rachel Ying Ying Look good, feel great: a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices. The goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in Singapore. |
| title | Look good, feel great: a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices. The goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in Singapore. |
| title_full | Look good, feel great: a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices. The goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in Singapore. |
| title_fullStr | Look good, feel great: a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices. The goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in Singapore. |
| title_full_unstemmed | Look good, feel great: a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices. The goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in Singapore. |
| title_short | Look good, feel great: a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices. The goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in Singapore. |
| title_sort | look good feel great a health communication campaign aimed at enhancing awareness of digital eye strain and promoting ergonomic use of digital devices the goal is to reduce the prevalence of digital eye strain among young adults aged 19 to 27 living in singapore |
| topic | Arts and Humanities Social Sciences |
| url | https://hdl.handle.net/10356/179378 |
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