Competitor intelligence initiatives undertaken by travel agencies in Singapore.
This study investigates the awareness level and practice of competitor intelligence (CI) by travel agencies in Singapore. It also covered preferred methods and sources for gathering competitor intelligence as well as the ways it was used by the surveyed organisations.
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1795 |
| _version_ | 1811694941139632128 |
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| author | Nizamudheen Ishak. |
| author2 | Shaheen Majid |
| author_facet | Shaheen Majid Nizamudheen Ishak. |
| author_sort | Nizamudheen Ishak. |
| collection | NTU |
| description | This study investigates the awareness level and practice of competitor intelligence (CI) by travel agencies in Singapore. It also covered preferred methods and sources for gathering competitor intelligence as well as the ways it was used by the surveyed organisations. |
| first_indexed | 2024-10-01T07:15:34Z |
| format | Thesis |
| id | ntu-10356/1795 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:15:34Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/17952019-12-10T12:52:17Z Competitor intelligence initiatives undertaken by travel agencies in Singapore. Nizamudheen Ishak. Shaheen Majid Wee Kim Wee School of Communication and Information DRNTU::Business::Management::Intellectual capital DRNTU::Library and information science::Knowledge management This study investigates the awareness level and practice of competitor intelligence (CI) by travel agencies in Singapore. It also covered preferred methods and sources for gathering competitor intelligence as well as the ways it was used by the surveyed organisations. Master of Science (Information Studies) 2008-09-10T08:36:17Z 2008-09-10T08:36:17Z 2003 2003 Thesis http://hdl.handle.net/10356/1795 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Management::Intellectual capital DRNTU::Library and information science::Knowledge management Nizamudheen Ishak. Competitor intelligence initiatives undertaken by travel agencies in Singapore. |
| title | Competitor intelligence initiatives undertaken by travel agencies in Singapore. |
| title_full | Competitor intelligence initiatives undertaken by travel agencies in Singapore. |
| title_fullStr | Competitor intelligence initiatives undertaken by travel agencies in Singapore. |
| title_full_unstemmed | Competitor intelligence initiatives undertaken by travel agencies in Singapore. |
| title_short | Competitor intelligence initiatives undertaken by travel agencies in Singapore. |
| title_sort | competitor intelligence initiatives undertaken by travel agencies in singapore |
| topic | DRNTU::Business::Management::Intellectual capital DRNTU::Library and information science::Knowledge management |
| url | http://hdl.handle.net/10356/1795 |
| work_keys_str_mv | AT nizamudheenishak competitorintelligenceinitiativesundertakenbytravelagenciesinsingapore |