The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention
Previous research suggests that descriptive norms positively influence proenvironmental behavior, including littering prevention. However, in some behavioral contexts, a weak descriptive norm may increase individuals' feelings of responsibility by signaling a need for action. We examined this e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/179575 |
| _version_ | 1824454532001693696 |
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| author | Ai, Pengya Rosenthal, Sonny |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Ai, Pengya Rosenthal, Sonny |
| author_sort | Ai, Pengya |
| collection | NTU |
| description | Previous research suggests that descriptive norms positively influence proenvironmental behavior, including littering prevention. However, in some behavioral contexts, a weak descriptive norm may increase individuals' feelings of responsibility by signaling a need for action. We examined this effect in the context of litter prevention by conducting structural equation modeling of survey data from 1400 Singapore residents. The results showed that descriptive norms negatively predicted ascription of responsibility and were negatively related to littering prevention behavior via ascription of responsibility and personal norms. It also showed that strong injunctive norms can reduce the inhibitory effect of descriptive norms on ascription of responsibility. These findings were consistent with several hypotheses constituting the model of norm-regulated responsibility, a novel explanatory framework offering new insights and a more nuanced and comprehensive understanding of social norms' influence on proenvironmental behavior. |
| first_indexed | 2025-02-19T03:23:48Z |
| format | Journal Article |
| id | ntu-10356/179575 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:23:48Z |
| publishDate | 2024 |
| record_format | dspace |
| spelling | ntu-10356/1795752024-08-18T15:33:46Z The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention Ai, Pengya Rosenthal, Sonny Wee Kim Wee School of Communication and Information Social Sciences Pro-environmental behavior Social norm Previous research suggests that descriptive norms positively influence proenvironmental behavior, including littering prevention. However, in some behavioral contexts, a weak descriptive norm may increase individuals' feelings of responsibility by signaling a need for action. We examined this effect in the context of litter prevention by conducting structural equation modeling of survey data from 1400 Singapore residents. The results showed that descriptive norms negatively predicted ascription of responsibility and were negatively related to littering prevention behavior via ascription of responsibility and personal norms. It also showed that strong injunctive norms can reduce the inhibitory effect of descriptive norms on ascription of responsibility. These findings were consistent with several hypotheses constituting the model of norm-regulated responsibility, a novel explanatory framework offering new insights and a more nuanced and comprehensive understanding of social norms' influence on proenvironmental behavior. Nanyang Technological University National Research Foundation (NRF) Published version This study was supported by a grant [BSEWWT 2017_02] under the Behavioural Studies in the Energy, Water, Waste, and Transportation Sectors programme of the Singapore National Research Foundation and the STAR Fund from the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore. 2024-08-12T01:03:56Z 2024-08-12T01:03:56Z 2024 Journal Article Ai, P. & Rosenthal, S. (2024). The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention. Scientific Reports, 14(1), 9289-. https://dx.doi.org/10.1038/s41598-024-60047-0 2045-2322 https://hdl.handle.net/10356/179575 10.1038/s41598-024-60047-0 38654095 2-s2.0-85191071728 1 14 9289 en BSEWWT 2017_02 STAR Scientific Reports © 2024 The Author(s). Open Access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. application/pdf |
| spellingShingle | Social Sciences Pro-environmental behavior Social norm Ai, Pengya Rosenthal, Sonny The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention |
| title | The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention |
| title_full | The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention |
| title_fullStr | The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention |
| title_full_unstemmed | The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention |
| title_short | The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention |
| title_sort | model of norm regulated responsibility for proenvironmental behavior in the context of littering prevention |
| topic | Social Sciences Pro-environmental behavior Social norm |
| url | https://hdl.handle.net/10356/179575 |
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