The digital strategies and efficacy of environmental movements in Hong Kong
Does the adoption of digital media platforms affect the success of environmental movements? We address this question by using a representative sample of environmental non-governmental organizations (ENGOs) from Hong Kong and examining the linkages between their digital media adoption and reach and t...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
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2024
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| Online Access: | https://hdl.handle.net/10356/179833 |
| _version_ | 1826117934820360192 |
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| author | Skoric, Marko M. Zhang, Nan Xia, Chuanli Ling, Richard |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Skoric, Marko M. Zhang, Nan Xia, Chuanli Ling, Richard |
| author_sort | Skoric, Marko M. |
| collection | NTU |
| description | Does the adoption of digital media platforms affect the success of environmental movements? We address this question by using a representative sample of environmental non-governmental organizations (ENGOs) from Hong Kong and examining the linkages between their digital media adoption and reach and their level of success. Guided by the agenda setting theory, we test whether the digital strategies are related to the shifts in the media and government agenda from 2007–2018. Our findings show that the adoption of digital media contributes to ENGOs’ own media visibility and specific issue salience in the news media agenda, and that the extent of digital reach of ENGOs is also associated with ENGOs’ visibility in the news media. Furthermore, although we find no direct relationships between the digital adoption and the government agenda, we argue that the legislative processes on biodiversity and green energy issues in Hong Kong suggest a pattern of mutually reinforcing interactions between the media agenda and the policy agenda. It is therefore likely that digital strategies contribute to policy changes indirectly, that is, by increasing issue salience in the local news media. |
| first_indexed | 2024-10-01T04:35:30Z |
| format | Journal Article |
| id | ntu-10356/179833 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:35:30Z |
| publishDate | 2024 |
| record_format | dspace |
| spelling | ntu-10356/1798332024-09-01T15:33:00Z The digital strategies and efficacy of environmental movements in Hong Kong Skoric, Marko M. Zhang, Nan Xia, Chuanli Ling, Richard Wee Kim Wee School of Communication and Information Social Sciences Environmental movements Digital strategies Does the adoption of digital media platforms affect the success of environmental movements? We address this question by using a representative sample of environmental non-governmental organizations (ENGOs) from Hong Kong and examining the linkages between their digital media adoption and reach and their level of success. Guided by the agenda setting theory, we test whether the digital strategies are related to the shifts in the media and government agenda from 2007–2018. Our findings show that the adoption of digital media contributes to ENGOs’ own media visibility and specific issue salience in the news media agenda, and that the extent of digital reach of ENGOs is also associated with ENGOs’ visibility in the news media. Furthermore, although we find no direct relationships between the digital adoption and the government agenda, we argue that the legislative processes on biodiversity and green energy issues in Hong Kong suggest a pattern of mutually reinforcing interactions between the media agenda and the policy agenda. It is therefore likely that digital strategies contribute to policy changes indirectly, that is, by increasing issue salience in the local news media. Published version This research was supported by City University of Hong Kong under Strategic Research Grant #7004934. 2024-08-27T02:17:16Z 2024-08-27T02:17:16Z 2024 Journal Article Skoric, M. M., Zhang, N., Xia, C. & Ling, R. (2024). The digital strategies and efficacy of environmental movements in Hong Kong. SAGE Open, 14(2), 1-11. https://dx.doi.org/10.1177/21582440241247703 2158-2440 https://hdl.handle.net/10356/179833 10.1177/21582440241247703 2-s2.0-85192146226 2 14 1 11 en SAGE Open © 2024 The Author(s). This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage). application/pdf |
| spellingShingle | Social Sciences Environmental movements Digital strategies Skoric, Marko M. Zhang, Nan Xia, Chuanli Ling, Richard The digital strategies and efficacy of environmental movements in Hong Kong |
| title | The digital strategies and efficacy of environmental movements in Hong Kong |
| title_full | The digital strategies and efficacy of environmental movements in Hong Kong |
| title_fullStr | The digital strategies and efficacy of environmental movements in Hong Kong |
| title_full_unstemmed | The digital strategies and efficacy of environmental movements in Hong Kong |
| title_short | The digital strategies and efficacy of environmental movements in Hong Kong |
| title_sort | digital strategies and efficacy of environmental movements in hong kong |
| topic | Social Sciences Environmental movements Digital strategies |
| url | https://hdl.handle.net/10356/179833 |
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