The gendered liability of venture novelty

To hedge unforeseen risk, investors may prioritize male-led ventures that they anticipate most other investors will prefer, arriving at decisions that are biased against women. Yet, little is known about how investors infer such gendered preferences and when they are particularly likely to do so. In...

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Main Authors: Liao, Zhenyu, Zhang, Jack H., Wang, Nan, Bottom, William P., Deichmann, Dirk, Tang, Pok Man
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2024
Subjects:
Online Access:https://hdl.handle.net/10356/179934
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author Liao, Zhenyu
Zhang, Jack H.
Wang, Nan
Bottom, William P.
Deichmann, Dirk
Tang, Pok Man
author2 Nanyang Business School
author_facet Nanyang Business School
Liao, Zhenyu
Zhang, Jack H.
Wang, Nan
Bottom, William P.
Deichmann, Dirk
Tang, Pok Man
author_sort Liao, Zhenyu
collection NTU
description To hedge unforeseen risk, investors may prioritize male-led ventures that they anticipate most other investors will prefer, arriving at decisions that are biased against women. Yet, little is known about how investors infer such gendered preferences and when they are particularly likely to do so. Integrating insights from third-party bias research with social role theory, we posit that when women propose novel ventures, investors are more apt to make unpromising social approval forecasting—an anticipation of the extent to which other investors will endorse these ventures—and thus withhold funding support. This is because the intensified gender role violations due to women being entrepreneurial in tandem with being novel lead investors to impose harsher judgments that these ventures violate normative business practices. Our hypotheses receive support from results of three methodologically complementary studies, including an archival study of Shark Tank (2009–2019) coupled with preregistered online and field experiments. By casting light on how venture novelty, a key determining factor of entrepreneurial success, makes third-party bias against women particularly salient, our work identifies a less overt “entrepreneurial gender dilemma” and derives new insights into policy-making designed to help women entrepreneurs surmount financial and social barriers in the innovation-based economy.
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spelling ntu-10356/1799342024-09-03T08:24:16Z The gendered liability of venture novelty Liao, Zhenyu Zhang, Jack H. Wang, Nan Bottom, William P. Deichmann, Dirk Tang, Pok Man Nanyang Business School Business and Management Gendered preferences Novel ventures To hedge unforeseen risk, investors may prioritize male-led ventures that they anticipate most other investors will prefer, arriving at decisions that are biased against women. Yet, little is known about how investors infer such gendered preferences and when they are particularly likely to do so. Integrating insights from third-party bias research with social role theory, we posit that when women propose novel ventures, investors are more apt to make unpromising social approval forecasting—an anticipation of the extent to which other investors will endorse these ventures—and thus withhold funding support. This is because the intensified gender role violations due to women being entrepreneurial in tandem with being novel lead investors to impose harsher judgments that these ventures violate normative business practices. Our hypotheses receive support from results of three methodologically complementary studies, including an archival study of Shark Tank (2009–2019) coupled with preregistered online and field experiments. By casting light on how venture novelty, a key determining factor of entrepreneurial success, makes third-party bias against women particularly salient, our work identifies a less overt “entrepreneurial gender dilemma” and derives new insights into policy-making designed to help women entrepreneurs surmount financial and social barriers in the innovation-based economy. This research was partially supported by funding from the Joseph G. Riesman Research Professorship, Northeastern University Tier 1 Seed Grant, and the Center for Research in Economics & Strategy at Washington University in St. Louis. 2024-09-03T08:24:16Z 2024-09-03T08:24:16Z 2024 Journal Article Liao, Z., Zhang, J. H., Wang, N., Bottom, W. P., Deichmann, D. & Tang, P. M. (2024). The gendered liability of venture novelty. Academy of Management Journal, 67(2), 299-330. https://dx.doi.org/10.5465/amj.2021.1425 0001-4273 https://hdl.handle.net/10356/179934 10.5465/amj.2021.1425 2-s2.0-85191551745 2 67 299 330 en Academy of Management Journal © The Academy of Management. All rights reserved.
spellingShingle Business and Management
Gendered preferences
Novel ventures
Liao, Zhenyu
Zhang, Jack H.
Wang, Nan
Bottom, William P.
Deichmann, Dirk
Tang, Pok Man
The gendered liability of venture novelty
title The gendered liability of venture novelty
title_full The gendered liability of venture novelty
title_fullStr The gendered liability of venture novelty
title_full_unstemmed The gendered liability of venture novelty
title_short The gendered liability of venture novelty
title_sort gendered liability of venture novelty
topic Business and Management
Gendered preferences
Novel ventures
url https://hdl.handle.net/10356/179934
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