Animating patient stories for medical education: the power of personified storytelling
Medical animations are widely used in public health education. However, this paper posits that incorporating narrative-based patient stories can be more persuasive than didactic infographics, making them particularly effective in eliciting attitudinal, judgmental, and behavioural changes. Cultural r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
| Language: | English |
| Published: |
2025
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| Online Access: | https://hdl.handle.net/10356/182308 https://confia.ipca.pt/publications |
| _version_ | 1826114291780026368 |
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| author | Benvenuti, David Spark, Andi |
| author2 | School of Art, Design and Media |
| author_facet | School of Art, Design and Media Benvenuti, David Spark, Andi |
| author_sort | Benvenuti, David |
| collection | NTU |
| description | Medical animations are widely used in public health education. However, this paper posits that incorporating narrative-based patient stories can be more persuasive than didactic infographics, making them particularly effective in eliciting attitudinal, judgmental, and behavioural changes. Cultural representation in patient education is still not fully explored, especially in Southeast Asia, specifically Singapore, where communities of different ethnic backgrounds coexist. There is a gap in research on how culturally relevant patient stories can be delivered in an informative yet engaging and entertaining manner in a medical context. This project explores how we can devise strategies utilising narrative animation to increase engagement and memory retention in viewers. We discuss creating two short, animated films that aim to entertain whilst communicating the concepts of genetic conditions and hereditary cancer. By documenting the films' creation and highlighting the iterative processes, we show how it was possible to achieve information accuracy with engaging visual storytelling incorporating visual cues for a culturally diverse audience. The paper illustrates the study design and creative decision-making to ascertain how animation and visual storytelling can raise the public’s genetic literacy by educating them about hereditary genetic conditions. |
| first_indexed | 2025-03-09T11:04:58Z |
| format | Conference Paper |
| id | ntu-10356/182308 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-03-09T11:04:58Z |
| publishDate | 2025 |
| record_format | dspace |
| spelling | ntu-10356/1823082025-02-08T16:57:02Z Animating patient stories for medical education: the power of personified storytelling Benvenuti, David Spark, Andi School of Art, Design and Media 11th Internacional Conference on Illustration & Animation (CONFIA 2024) Arts and Humanities Medical animation Patient stories Medical animations are widely used in public health education. However, this paper posits that incorporating narrative-based patient stories can be more persuasive than didactic infographics, making them particularly effective in eliciting attitudinal, judgmental, and behavioural changes. Cultural representation in patient education is still not fully explored, especially in Southeast Asia, specifically Singapore, where communities of different ethnic backgrounds coexist. There is a gap in research on how culturally relevant patient stories can be delivered in an informative yet engaging and entertaining manner in a medical context. This project explores how we can devise strategies utilising narrative animation to increase engagement and memory retention in viewers. We discuss creating two short, animated films that aim to entertain whilst communicating the concepts of genetic conditions and hereditary cancer. By documenting the films' creation and highlighting the iterative processes, we show how it was possible to achieve information accuracy with engaging visual storytelling incorporating visual cues for a culturally diverse audience. The paper illustrates the study design and creative decision-making to ascertain how animation and visual storytelling can raise the public’s genetic literacy by educating them about hereditary genetic conditions. Ministry of Education (MOE) Submitted/Accepted version This research project is supported by the Ministry of Education, Singapore, under its Academic Research Fund Tier 1 RG96/21: 2025-02-05T06:44:47Z 2025-02-05T06:44:47Z 2024 Conference Paper Benvenuti, D. & Spark, A. (2024). Animating patient stories for medical education: the power of personified storytelling. 11th Internacional Conference on Illustration & Animation (CONFIA 2024), 277-287. 978-989-35331-3-0 https://hdl.handle.net/10356/182308 https://confia.ipca.pt/publications 277 287 en RG96/21 © 2024 Instituto Politécnico do Cávado e do Ave. All rights reserved. This article may be downloaded for personal use only. Any other use requires prior permission of the copyright holder. The Version of Record is available online at https://confia.ipca.pt/wp-content/uploads/2025/01/confia_2024_proceedings.pdf. application/pdf |
| spellingShingle | Arts and Humanities Medical animation Patient stories Benvenuti, David Spark, Andi Animating patient stories for medical education: the power of personified storytelling |
| title | Animating patient stories for medical education: the power of personified storytelling |
| title_full | Animating patient stories for medical education: the power of personified storytelling |
| title_fullStr | Animating patient stories for medical education: the power of personified storytelling |
| title_full_unstemmed | Animating patient stories for medical education: the power of personified storytelling |
| title_short | Animating patient stories for medical education: the power of personified storytelling |
| title_sort | animating patient stories for medical education the power of personified storytelling |
| topic | Arts and Humanities Medical animation Patient stories |
| url | https://hdl.handle.net/10356/182308 https://confia.ipca.pt/publications |
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